June 2018

View all on this date written articles further down below.
An image showing how long content on each social platform lasts
29 Jun 2018

Content’s Race Against Time

We live in a time of more information but knowledge is sparse, and many suspect that it’s happening because content in the digital sphere is saturated and watered down for its assumed lower attention audience. This is understandable because everyone wants your attention on the internet and worthwhile social networks are limited. So, each social media platform has an average time content stays visible on the timeline. Twitter – 18…

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14 Jun 2018

Creatives and the Battle of being Consistent

Let's be factual. Consistency is hard... Really hard. Yet, Jerry West went on to say, "You don't get much done if you only work on days when you feel like it." He's right. Earlier this week at the studios, we had this conversation about how top Nigerian creatives, comedians precisely have stopped being entertaining. Truth is, they're losing in the consistency game. Playing a 45-minutes game could be exhilarating at…

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Digital Marketing Trends vector image
08 Jun 2018

5 Digital Marketing Trends to Embrace in 2018

The digital marketing landscape has evolved over the years and still evolving. Digital marketing trends over the years have been scaling up with the advent of technology. Businesses need to embrace tech trends in the marketing world. This is one key factor that will determine business sustainability in the coming years. Here are five digital marketing trends to embrace in 2018: Video Marketing: The future of marketing is video. Customers…

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01 Jun 2018

How to Handle Social Media Trolls

The web is full of texts, images, videos, robots and also humans – the good, the bad and the ugly. With the rapid growth in digital media, Instagram, Facebook and Twitter have turned out to be effective tools for brands and businesses in the social media space. One of the absurdities of social media platforms are trolls. Trolls are people who provoke others chiefly on the internet for their own…

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