The digital marketing landscape has evolved over the years and still evolving. Digital marketing trends over the years have been scaling up with the advent of technology.
Businesses need to embrace tech trends in the marketing world. This is one key factor that will determine business sustainability in the coming years.
Here are five digital marketing trends to embrace in 2018:
- Video Marketing:
The future of marketing is video. Customers are vying for visual content because it feels more relatable. This in turn can help your brand if utilized effectively.
A survey conducted by Forbes revealed the following statistics:
- According to YouTube, mobile video consumption grows by 100% every year.
- 90% of customers report that product videos help them make purchasing decisions.
- Video is projected to claim more than 80% of all web traffic by 2019.
- 64% of customers are more likely to buy a product online after watching a video about it.
- Adding a video to marketing emails can boost click-through rates by 200-300%.
With these numbers, it’s important that every business incorporates visual search.
- Visual Search:
Pinterest has jumped on this bandwagon and is using it effectively in their marketing strategies. It was recorded that Pinterest raised $150 million in venture funding at a $12.3 billion valuation to focus efforts on visual search.
Lens, a visual search tool owned by Pinterest which allows users take photos and find out where items are being sold online, search for similar products, or view pin boards of related items.
Other visual search tools include Google Lens, Microsoft’s Bing Visual Search, and the CamFind mobile app.
Waiting for customer-service can be a nightmare, but thanks to chatbots – AI-powered live chat tools, customers can receive immediate responses to basic, repeatable questions.
As this technology becomes more advanced, expect to see more companies embrace chatbots to improve online customer service.
The most important benefit of a chatbot is its 24-hour service. Literally, you could go to bed with your business in safe hands.
Who doesn’t like a story? Good stories that resonate with the consumers are able to engage them through the customer journey and bring them to the point of purchase.
Companies like Apple Inc., Airbnb and Nike have been able to use this marketing trend to grow their brands and reach out to current and potential customers over the years.
Storytelling has come to stay and every brand and business should embrace its potentials closely.
- Influencer Marketing:
Using influencers is a very effective marketing tool that works to attract customers. Influencers are majorly people with a large following on social media and who have gained the trust of their followers over time.
Influencers are vital in today’s marketing world as they brands can effectively market their products through them. Customers as well will be compelled to purchase the goods or services since its coming from someone whom they trust.
Source Credit: Forbes.com, Multichannelmerchant.com, Inc.com