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20 Jul 2018

For the Love of Design

Design has evolved over time; from the days of hieroglyphic illustrations on rolls of papyrus, through sacred writings on ancient manuscripts to date. Design dominates every space -- both online and offline. Billboards, buses, road banners, website banners, newsletters and online content all incorporate designs. Take a look around you, spot the closest designed elements and examine it closely. Assuredly, it wasn't designed randomly. An entire process saw it come…

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Russia 2018 Logo
12 Jul 2018

The History of FIFA World Cup Logos

Ask around, “What has glued people to their screens recently?” You’d realize it’s the ongoing World Cup. Over the last 88 years, the World Cup has brought millions of people around the world together. Ranging from the parent who educates her child about the World Cup to the couples who met in the stand of one of the stadiums in use. Prior to 1970 when FIFA officially adopted a logo,…

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An image showing how long content on each social platform lasts
29 Jun 2018

Content’s Race Against Time

We live in a time of more information but knowledge is sparse, and many suspect that it’s happening because content in the digital sphere is saturated and watered down for its assumed lower attention audience. This is understandable because everyone wants your attention on the internet and worthwhile social networks are limited. So, each social media platform has an average time content stays visible on the timeline. Twitter – 18…

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14 Jun 2018

Creatives and the Battle of being Consistent

Let's be factual. Consistency is hard... Really hard. Yet, Jerry West went on to say, "You don't get much done if you only work on days when you feel like it." He's right. Earlier this week at the studios, we had this conversation about how top Nigerian creatives, comedians precisely have stopped being entertaining. Truth is, they're losing in the consistency game. Playing a 45-minutes game could be exhilarating at…

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Digital Marketing Trends vector image
08 Jun 2018

5 Digital Marketing Trends to Embrace in 2018

The digital marketing landscape has evolved over the years and still evolving. Digital marketing trends over the years have been scaling up with the advent of technology. Businesses need to embrace tech trends in the marketing world. This is one key factor that will determine business sustainability in the coming years. Here are five digital marketing trends to embrace in 2018: Video Marketing: The future of marketing is video. Customers…

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01 Jun 2018

How to Handle Social Media Trolls

The web is full of texts, images, videos, robots and also humans – the good, the bad and the ugly. With the rapid growth in digital media, Instagram, Facebook and Twitter have turned out to be effective tools for brands and businesses in the social media space. One of the absurdities of social media platforms are trolls. Trolls are people who provoke others chiefly on the internet for their own…

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25 May 2018

The Evolution of Google’s Algorithms

“The best place to hide a dead body is the second page of Google.” – Anonymous Every business owner in the digital space wants their website to rank on page one of Google but without the full understanding of Google’s Algorithm, this feat cannot be achieved. Ranked as the number one search engine in the world, Google has transformed the entire Search Engine Optimization game. To win over Google, you’ve…

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18 May 2018

Using Colors Effectively for Spaces

The entire Creative Studios team got engaged in the topic of colours yesterday as one of our art directors, Samuel Jesulowo spoke to us on a knowledge sharing session on how to use colours effectively for spaces. Colours are everywhere – up in the sky, the trees, schools, cafes, workplaces, malls and on you. Colours are powerful and evoke emotion and communication. It’s been traced to be tied to religious,…

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04 May 2018

“Social Media Marketing: The movie” – What we learnt

Yesterday was a fun day at the office. First, it was Sam’s birthday and we had cake, drinks, music, and some (almost) "shaku shaku" moves. After having all that fun, we went on to watch a documentary in our cool conference room. The documentary, “Social Media Marketing: The movie” helped us to understand the power of social media marketing for business. The documentary featured major players like Jay Baer, Brenda…

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27 Apr 2018

Video Marketing is the New King

Video marketing has emerged as a leading way for businesses to influence and engage customers. It accomplishes all the work that traditional marketing does, but increases the effects. According to Wyzowl, 63% of businesses have started using video content marketing. Don’t be left out, videos are the most versatile and profitable digital marketing tool. Reach more customers with this tool, before your competitor does. Find out how video marketing could…

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