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14 Jun 2018

Creatives and the Battle of being Consistent

Let's be factual. Consistency is hard... Really hard. Yet, Jerry West went on to say, "You don't get much done if you only work on days when you feel like it." He's right. Earlier this week at the studios, we had this conversation about how top Nigerian creatives, comedians precisely have stopped being entertaining. Truth is, they're losing in the consistency game. Playing a 45-minutes game could be exhilarating at…

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Digital Marketing Trends vector image
08 Jun 2018

5 Digital Marketing Trends to Embrace in 2018

The digital marketing landscape has evolved over the years and still evolving. Digital marketing trends over the years have been scaling up with the advent of technology. Businesses need to embrace tech trends in the marketing world. This is one key factor that will determine business sustainability in the coming years. Here are five digital marketing trends to embrace in 2018: Video Marketing: The future of marketing is video. Customers…

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01 Jun 2018

How to Handle Social Media Trolls

The web is full of texts, images, videos, robots and also humans – the good, the bad and the ugly. With the rapid growth in digital media, Instagram, Facebook and Twitter have turned out to be effective tools for brands and businesses in the social media space. One of the absurdities of social media platforms are trolls. Trolls are people who provoke others chiefly on the internet for their own…

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25 May 2018

The Evolution of Google’s Algorithms

“The best place to hide a dead body is the second page of Google.” – Anonymous Every business owner in the digital space wants their website to rank on page one of Google but without the full understanding of Google’s Algorithm, this feat cannot be achieved. Ranked as the number one search engine in the world, Google has transformed the entire Search Engine Optimization game. To win over Google, you’ve…

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18 May 2018

Using Colors Effectively for Spaces

The entire Creative Studios team got engaged in the topic of colours yesterday as one of our art directors, Samuel Jesulowo spoke to us on a knowledge sharing session on how to use colours effectively for spaces. Colours are everywhere – up in the sky, the trees, schools, cafes, workplaces, malls and on you. Colours are powerful and evoke emotion and communication. It’s been traced to be tied to religious,…

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04 May 2018

“Social Media Marketing: The movie” – What we learnt

Yesterday was a fun day at the office. First, it was Sam’s birthday and we had cake, drinks, music, and some (almost) "shaku shaku" moves. After having all that fun, we went on to watch a documentary in our cool conference room. The documentary, “Social Media Marketing: The movie” helped us to understand the power of social media marketing for business. The documentary featured major players like Jay Baer, Brenda…

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27 Apr 2018

Video Marketing is the New King

Video marketing has emerged as a leading way for businesses to influence and engage customers. It accomplishes all the work that traditional marketing does, but increases the effects. According to Wyzowl, 63% of businesses have started using video content marketing. Don’t be left out, videos are the most versatile and profitable digital marketing tool. Reach more customers with this tool, before your competitor does. Find out how video marketing could…

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13 Apr 2018

Royalty-Free music sites for video creators

In the fast-paced world we live in, it is crucial to find new, unique ways to make your products/services stand out in the crowd. Video marketing is the way forward. It is a powerful and effective part of marketing strategy. The process of getting good video content can be hectic especially when it comes to getting royalty-free music. There’s nothing more annoying than working hard all day on a video…

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06 Apr 2018

HOW TO OPTIMIZE YOUR BLOG POST

Your blog is one of your company’s most valuable marketing tools. It can be used to build trust with your customers, generate leads, educate consumers and build brand awareness. As a digital marketer, you never stop looking for tips on how to optimize your content to get discovered by search engines. Great blog content must be useful for readers and discovered by search engines. To do this, you must write…

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23 Mar 2018

WHAT’S NEXT FOR SNAPCHAT?

Snapchat is having a bit of a moment. In January, many Snapchat users woke up to an update on their Snapchat app. This didn’t go down well for the users. The update attracted heavy criticism as users complained that the app had become very confusing. Snapchat’s update amounted to a complete redesign of the app’s features and navigation. Even celebrities weren’t in support of this. Kylie Jenner, whose account is…

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