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4 Things to Look Out for When Choosing a Digital Marketing Agency.

Navigating through the streets of online marketing can be tedious and time-consuming. That’s why you need the help of professionals. A good digital marketing agency can do great things for your business but with more creative agencies springing up, how do you know if an agency is as good as they claim to be?

Here are four qualities to help you separate the real from the fake:

A Website 

A good digital marketing agency should have a current and up-to-date website. If they are skilled in SEO practices, you should find them easily on Google. Their website should be modern and engaging and have all the key elements of an effective inbound marketing strategy: an active blog, responsive design, and good user experience.

Team of Experts

A proper digital marketing agency is made up of a team of different talents and expertise. They should be a multi-disciplined team with expertise in various fields such as design, development, SEO, content strategy, social media, brand development, etc. 

Experience & Capability 

Do they speak your language? Do they address your needs? Do they have experience in your industry? These are important questions you need to ask yourself when looking for a suitable agency for your business. Check out their list of clients, if you meet with them, test their knowledge of your industry, find out if they have done their homework.

Good Company Culture

The agency you go with will be working closely with you and your team for a long time if all goes well. So, it’s important that their culture goes well with yours. This is very important, how they treat people within the team, will ultimately determine how they will treat your business.

At Creative Studios, we have a team that is better suited to take your business to the next level. So, save yourself the hassle of looking because we are right here!

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Top 5 Social Media trends in 2020

Predicting the future of social media is always interesting. The sector is always changing, whether you use Facebook, Instagram, Twitter, TikTok, Pinterest, or LinkedIn, each platform has its unique trends. New tools and utilities are constantly rolled out, adding more ways to connect, track and maximize your online presence.

With more people joining social media daily, the opportunity to reach a wider audience is key for every business. Every year different trends come and go, some fun and engaging, while some fade away very fast.

In this article, we will try to predict the social media trends that you should be on the lookout for in 2020.

Read more

GETTING THE MOST FROM YOUR WEBSITE

Owning a website is only a necessary condition for achieving online business optimisation. An effective online presence involves utilising your website to the advantage of your business. Most times, this is usually depicted in the rate of conversions, but irrespective of whatever specifies an efficient website for you, there are three basic things you should consider:

The Goal
Stating clearly what you want your website to do helps you focus and channel your strengths towards achieving them. Clearly-stated goals can be tracked and analysed to help you determine what is working and what’s not. With the help of analytic tools, you can get the information you need to help you review and improve on your online goals like the number of visitors, how long they stay, page clicks, etc.

Read more

IMPOSTER SYNDROME: THE CREATIVE’S BANE

Being a creative is a beautiful experience in the sense that not only can you birth ideas; you have the talent to consummate them and create amazing realities.
However, this gift of creativity is plagued with so many setbacks that it might as well be regarded as a curse.

Over the years, there has been much research surrounding the link between creativity and behavioural disorders. In the Aristotelian tradition, it was believed that the same human quality was responsible for both extraordinary achievement and melancholy. And thanks to the ‘mad genius’ stereotype, creatives are perceived to have a gloom that pervades them in appearance, behaviour and their art.

Read more

YOUR BRAND MIGHT NOT NEED SOCIAL MEDIA

It seems that nowadays agencies recommend social media just to pull a fast one on you. After all, what is social media but a virtual space for millennials to distract themselves from the harsh realities of the economy. What could your brand possibly gain from venturing into this realm?

Kylie Jenner is till date the world’s youngest billionaire. She built a billion-dollar fortune in less than five years. How? She is one of many entrepreneurs to harness the influence of social media to successfully build her brand. Placing herself as the brand ambassador and her followers as the target audience, she was able to earn their loyalty by establishing herself as a beauty influencer, so that when she launched her products, she didn’t have to seek help to promote them. She became her own agency. This, in turn, Read more

Brand Activism: Is Nigeria Ready?

If you are a heavy consumer of the net, you couldn’t have missed the Nike campaigns, the vexed Pepsi ad, or the unresolved Gillette ad.

Recently, foreign brands have launched campaigns, all geared towards activism. From gender disparity to racial discrimination, global brands are embracing activism, using their products to show support. This – the situation where a company creates awareness on socio-political ideologies, campaigning for or against them – is known as BRAND ACTIVISM.

Early this year, Maggi Nigeria was under fire for allegedly promoting gender Read more

Be A Creative Genius with These 5 Tips

Being a creative genius is a unique concept that can’t be measured with the standard IQ test. It is estimated by two subjective parameters which are – production and perception of things.

To be a creative genius, you need to have a lofty perception of what the world should be like in your head/cognition; example – what type of songs are in that world then you find a way to create/recreate it in this world. You are constantly drawing inspiration from an imaginary world of possibilities. Read more

What your Social Media Account should look like [Brands Edition]

The world has gone digital.

We communicate and advance through technology and digital means. No one can imagine a future without technology.

Social media is how we converse these days, we form bonds online, we buy and sell, we meet the love of our lives and more.

Brands and businesses need to be a part of that community. They do that by having an active social media account and creating a connection with their audience. Read more

Humans Of Creative Studios

HOCS gives you an opportunity to connect with everyone here at Creative Studios, get in our personal space and know us beyond our appearance.

Welcome on board!

OSAGIE

A good listener with a heart for perfection, his bright smile captures how jovial he is and like an alter-ego, his seriousness evolves when need be. A loyalist to brands with a special love for Helvetica and grid lines. His catchphrase is “Make it work”. Read more

The Creative Process at Creative Studios

For every creation made, there is a process; a creative process.

What is a creative process? It is a series of actions carried out to achieve a particular creative result or a visible body of work. Edwards Deming once said, “if you cannot describe what you are doing as a process, you do not know what you are doing.”

So, for every movie released, someone or some group has to have conceived the idea, written scripts and pitched, filmed, edited, previewed and reviewed before it got to us. The journey from the original idea to the final product is the creative process. Read more

What does it mean to be a ‘Creative’?

Albert Einstein once said that creativity is intelligence having fun. Which is true because being creative /Adjective/ is a heavily cerebral process which involves innate intelligence and openness to external stimuli at different strata, popularly known as inspiration.

Overtime in context, society has replaced the cerebral process and cognitive crunching for tools mastery. Creative people are quizzed on the number of tools they can use and proficiency level, which is understandable because creative concept without execution is like a beautiful girl in the dark. Read more

What Twitter’s Latest Purge Means For Us All

It is no longer news that Twitter has been doing some house cleaning with more than 70 million accounts getting suspended in what most people now call the “Twitter Purge”.

The platform had earlier announced in July 2018 that they were going to suspend accounts. This move has affected many people including influencers, businesses, celebrities, and individuals who either got suspended or lost a huge amount of followers. Read more

Become a Design Ninja On These 10 YouTube Channels

YouTube is the largest online video sharing site with millions of videos uploaded till date. Granted it is a large resource for inquisitive minds, the process of sorting through the pile of information can quickly become overwhelming. So we have put together a list of great channels we believe will help you on your journey to becoming a design ninja.

  1. Tut Vid

Nathaniel Dodson covers graphic design, photo manipulation, video editing and a bit of web design.  Although he teaches Illustrator, Lightroom and After Effects, a large chunk of his videos focus on Photoshop.

Subscribers: 675k Read more

For the Love of Design

Design has evolved over time; from the days of hieroglyphic illustrations on rolls of papyrus, through sacred writings on ancient manuscripts to date. Design dominates every space — both online and offline. Billboards, buses, road banners, website banners, newsletters and online content all incorporate designs.

Take a look around you, spot the closest designed elements and examine it closely. Assuredly, it wasn’t designed randomly. An entire process saw it come to reality. The colors, symbols, texts, font type, font size were all birthed into reality by an intentional designer. Read more

The History of FIFA World Cup Logos

Russia 2018 Logo

Ask around, “What has glued people to their screens recently?” You’d realize it’s the ongoing World Cup. Over the last 88 years, the World Cup has brought millions of people around the world together. Ranging from the parent who educates her child about the World Cup to the couples who met in the stand of one of the stadiums in use. Read more

Content’s Race Against Time

An image showing how long content on each social platform lasts

We live in a time of more information but knowledge is sparse, and many suspect that it’s happening because content in the digital sphere is saturated and watered down for its assumed lower attention audience. This is understandable because everyone wants your attention on the internet and worthwhile social networks are limited. So, each social media platform has an average time content stays visible on the timeline.

Twitter – 18 minutes

This microblogging social media network has a lot of users expressing themselves overly and overtly. Read more

Creatives and the Battle of being Consistent

Let’s be factual. Consistency is hard… Really hard.

Yet, Jerry West went on to say, “You don’t get much done if you only work on days when you feel like it.” He’s right.

Earlier this week at the studios, we had this conversation about how top Nigerian creatives, comedians precisely have stopped being entertaining.

Truth is, they’re losing in the consistency game.

Playing a 45-minutes game could be exhilarating at first but then moving to the next 45-minutes require more than determination. It craves consistency! Read more

5 Digital Marketing Trends to Embrace in 2018

Digital Marketing Trends vector image

The digital marketing landscape has evolved over the years and still evolving. Digital marketing trends over the years have been scaling up with the advent of technology.

Businesses need to embrace tech trends in the marketing world. This is one key factor that will determine business sustainability in the coming years.

Here are five digital marketing trends to embrace in 2018:

  1. Video Marketing:

The future of marketing is video. Customers are vying for visual content because Read more

How to Handle Social Media Trolls

The web is full of texts, images, videos, robots and also humans – the good, the bad and the ugly. With the rapid growth in digital media, Instagram, Facebook and Twitter have turned out to be effective tools for brands and businesses in the social media space.

One of the absurdities of social media platforms are trolls. Trolls are people who provoke others chiefly on the internet for their own personal amusement or to cause disruption. Read more

The Evolution of Google’s Algorithms

“The best place to hide a dead body is the second page of Google.” – Anonymous

Every business owner in the digital space wants their website to rank on page one of Google but without the full understanding of Google’s Algorithm, this feat cannot be achieved.

Ranked as the number one search engine in the world, Google has transformed the entire Search Engine Optimization game. To win over Google, you’ve got to be able to understand its algorithms well enough.

Through the years, Google keeps changing its algorithm in order Read more

Using Colors Effectively for Spaces

The entire Creative Studios team got engaged in the topic of colours yesterday as one of our art directors, Samuel Jesulowo spoke to us on a knowledge sharing session on how to use colours effectively for spaces.

Colours are everywhere – up in the sky, the trees, schools, cafes, workplaces, malls and on you.

Colours are powerful and evoke emotion and communication. It’s been traced to be tied to religious, cultural, political and social influences.

Do you happen to be selective about colours of clothes you wear or perhaps you are indifferent? Read more

“Social Media Marketing: The movie” – What we learnt

Yesterday was a fun day at the office. First, it was Sam’s birthday and we had cake, drinks, music, and some (almost) “shaku shaku” moves.

After having all that fun, we went on to watch a documentary in our cool conference room. The documentary, “Social Media Marketing: The movie” helped us to understand the power of social media marketing for business. The documentary featured major players like Jay Baer, Brenda Ster, Mari Smith, Sue Zimmerman, Joel Comm, Viveka von Rosen, Leslie Samuel, and Amy Landino. Read more

Video Marketing is the New King

Video marketing has emerged as a leading way for businesses to influence and engage customers. It accomplishes all the work that traditional marketing does, but increases the effects. According to Wyzowl, 63% of businesses have started using video content marketing.

Don’t be left out, videos are the most versatile and profitable digital marketing tool. Reach more customers with this tool, before your competitor does.

Find out how video marketing could help your business: Read more

Royalty-Free music sites for video creators

In the fast-paced world we live in, it is crucial to find new, unique ways to make your products/services stand out in the crowd. Video marketing is the way forward. It is a powerful and effective part of marketing strategy.

The process of getting good video content can be hectic especially when it comes to getting royalty-free music. There’s nothing more annoying than working hard all day on a video only to have YouTube or Facebook take it down because of a music copyright violation.

If you are into video content creation, you understand that finding free legal music for your online videos can be Read more

HOW TO OPTIMIZE YOUR BLOG POST

Your blog is one of your company’s most valuable marketing tools. It can be used to build trust with your customers, generate leads, educate consumers and build brand awareness. As a digital marketer, you never stop looking for tips on how to optimize your content to get discovered by search engines.

Great blog content must be useful for readers and discovered by search engines. To do this, you must write for the readers’ first, speak their language and cover your topic thoroughly. Read more

WHAT’S NEXT FOR SNAPCHAT?

Snapchat is having a bit of a moment.

In January, many Snapchat users woke up to an update on their Snapchat app. This didn’t go down well for the users. The update attracted heavy criticism as users complained that the app had become very confusing. Snapchat’s update amounted to a complete redesign of the app’s features and navigation.

Even celebrities weren’t in support of this. Kylie Jenner, whose account is reportedly the most viewed on the platform, tweeted her dislike for the new update. Read more

TOP 12 VISUAL CONTENT MARKETING TOOLS

Visual content marketing has increased rapidly in recent years as brands have found ways to enrich their digital storytelling and market their products. Content is evolving. No longer are white papers the secret to inbound marketing success, visual is becoming the norm.

The use of visuals has helped brands to communicate well. Photos, videos, and infographics are crucial in bringing experiences to life. Read more

MY EXPERIENCE AT CREATIVE STUDIOS

Hello, I’m Erons, a former intern at Creative Studios (CS). I will like to share my experience at Creative Studios and tell you why it is the best place to work.

During the holidays, I was bored at home and decided to start searching for a place I could intern at. As a Graphics Designer with no experience, I needed a place where I could learn more. Read more

WAYS TO IMPROVE YOUR TIME MANAGEMENT SKILLS

To do list with so many things note on paper with paper balls and pen

If you follow us on Instagram, you would have seen two or more posts about our knowledge sharing sessions. During this sessions, a member of the team would share what he/she knows about a particular topic.

We thought to share some of the things we learnt from one of the sessions.

Do you feel the need to be more organized and productive? Do you spend the whole of your day in a frenzy of activities and then wonder why you haven’t accomplished much? These time management tips are for you: Read more

SOCIAL MEDIA TRENDS THAT WILL TAKE OVER 2018

Every marketer knows the power of social media, and how effective it is to expand reach, connect with their audience, and grow businesses.

Last year, we saw a lot of brands and startups being more active on social media and engaging more with their audience.

While it’s impossible to predict how social media marketing will change over the year, we gathered 5 social media trends we should keep our eyes on in 2018: Read more

IKEA’S NEW AD DOUBLES AS A PREGNANCY TEST

Just when you think you have seen it all with print ads, you find one that completely blows your mind.

This is the case with Ikea, and it’s just January.

Ikea is no stranger to generating buzz with their ads, their new ad is a pregnancy test you pee on… literally.

In their new print ad developed by the agency, Akestam Holst, women are urged to pee right on the paper. Sounds strange? Read more

6 TIPS FOR BECOMING A BETTER DESIGNER

Hello designer. Yes, you. You are doing amazing!

Build on what you know, and become a better designer in 2018.

Are you ready to push yourself? You can do this either by learning something new, trying a different type of project, or taking note of feedback and criticism.

Design and designers are constantly changing, growing and evolving. You should too. Read more

3 EFFECTIVE WAYS TO GROW YOUR EMAIL LIST

Have you noticed that your email database has reduced over the years? Here’s probably why; email marketing database degrades by about 22.5% every year

Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon that email address they only use to fill out forms on websites.

The email newsletter remains the most impactful channel for reaching your audience. But growing that list can be a daunting task. Read more

A year at Creative Studios

Cupcake decorated with colorful sprinkles and a sparkler

Hello, I’m Rita. And today makes it one year since I started working at Creative Studios, as a Content Developer. Wow… Time flies!

Exactly one year ago, I was ushered in through the doors of Creative Studios. I still remember how nervous and excited I was, as I walked through the corridor leading to the main office. Mixed feelings indeed. Read more

Brands and their ‘spooktacular’ campaigns for Halloween 2017

Brands, big and small alike love to capitalize on holidays particularly Halloween. This year is no exception as companies cooked up some spooky ideas for Halloween.  Here are our top 7 most catchy Halloween marketing campaigns so far…

Fanta’s elevator-crash VR experience

In what Coca-Cola has dubbed its biggest Halloween investment yet, Fanta created an elevator-crash VR experience at Thorpe Park and Westfield Stratford. People were invited to a party on the 13th floor and were met with a series of unnerving surprises. Read more

6 Customer Crisis Management Rules to Remember

In our opinion, there’s absolutely nothing more frustrating than a poor customer service experience. Whether a customer has to deal with a frustrating phone order, an incomprehensible email, or repeating their personal information ten times to ten different agents, clients can lose interest in your brand due to poor customer service.

But to be frank, it’s actually not that complicated. In fact, the simple power of words and of course, attitude can make a huge the difference when it comes to making and keeping your customers happy. Read more

Lessons Learned from Top Brands – Part 2

While we are avid readers of successful entrepreneur’s auto-biographies/manifestos, we also look out for setback stories within their memoirs. This allows us to avoid going down a similar path. Understanding the path of those you admire or people in positions you aspire enables you to tailor your trajectory based on their previous experiences. Consider each life story as bestowing upon you a lifetime worth of learning.

Last time we brought you the Cheerios story, today, we’ll be delving deep into the corporate world of banking- Wells Fargo’s Scandal. Hope you learn a thing or two. Read more

Lessons learned from Top Brands – Part 1

We’ve all heard that experience is the best teacher. However, as an organization, there are certain things you should not experience first-hand as you and your company might not live to tell the story. As much as possible, you should avoid learning things the hard way; it is best to learn from the experiences of others.

Taking a journey down memory lane, we highlighted two huge branding/PR mistakes made by two popular brands. Because we’ve got your best interest at heart, we’ll be sharing those mistakes (one now and the other subsequently) with you so that you don’t fall into the same ditch. Read more

Proofreading Signs You May Need

So yeah, this post on ‘proofreading signs’ might not be of immediate interest to everyone because it may not be regarded as valuable or important. However, it’s worth bookmarking for reference sake, and for general posterity. Why? Read more

A Refresher on the 7 Email Marketing Laws

7 Email Marketing Laws

Quick question, did you know there’s a law about sending emails? Yes? No? Well, there is, and it’s called the CAN-SPAM Act. And if you’re “promoting or advertising commercial products or services through electronic communication,” you have to comply with the law or face some hefty penalties. HEAVY PENALTIES!!!

Before we delve into those rules, (we are itching to), let’s take you through a crash course in History 101. Back in 2003, President George Bush signed the CAN-SPAM Act bill into law in a bid to stop the onslaught of spam that landed in everyone’s inbox. The law was later updated in 2008. The fact is, if you are not a news buff, you might have missed this one. Read more

Three Reasons Why We Loved Techplus 2017

It was indeed an interesting weekend; from fear of Evans being on the loose to the epic flood in parts of Lagos. Despite all the drama, Creative Studios made it to Techplus 2017, Africa’s largest technology conference and expo gathering.

Read more

Your Client’s Love Is Not Unconditional – You Have to Work for It

customer's love

Every business owner yearns for customer love; that’s the bedrock of any business. Nevertheless, in business, getting clients’ love may be easier than keeping it.

Nurturing the love of your faithful buyers often requires that you revamp your organization and reinvent yourself to suit the needs of your clients. Otherwise, competitors may woo your customers away by better listening to them.

Domino’s CEO, Patrick Doyle in an interview with Kai Ryssdal, revealed how businesses can strengthen customer love – even growing their business by finding new customers to love. Read more

Welcome!

We’re passionate at Creative Studios and we love to create and yeah, we have fun while we work. We’re constantly dialed into the latest trends, technology, platforms, and news in the PR and Branding world.

Creative Studios is a multi-disciplinary integrated and interactive marketing communications company. What’s that? Well, we craft beautiful brands and digital experiences to grow businesses. We gather real-time insights about what’s most important to the emptor and why they choose you vs. your competition. Then we visualize data in an intuitive way that quickly leads to actions aligned with customer needs. Read more

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