All posts for the month March, 2011

Hot Wheels Gets Experiential in Sydney

Directors: Chris Staves, Mischa Rozema, Justin Blyth Production: PostPanic Agency: Muse Dutch digital agency Muse approached PostPanic to direct and produce a unique 3d projection to launch the new Mattel range for ‘Hot Wheels’. Muse had set their sights on using one of Sydney’s most historic buildings, The Customs House, as the setting. Their brief [...]

Total War: SHOGUN 2 Trailer

This is a trailer for Total War: SHOGUN 2 from sega produced by RealtimeUK. It is amazing how video game trailers are becoming more like movie trailers. There is so much detail that goes into it but I doubt that the game will have as much. It almost makes me want to buy it….ALMOST, lol. [...]

Ryan Woodward’s “Thought of You”….Just Amazing!

A very nice and short 2D animated piece from Ryan Woodward. You can also watch the behind the scenes rough cut here and final cut here.

Adidas Gets Les Twins For Musical Shoes

These twins are very talented and I have come across a bunch of their performance videos on youtube. Once I saw them dance, I knew a company was going to use them for an ad or something. Fast forward to today and Adidas has decided to use them for this viral video. I doubt that [...]

Google’s Answer to Facebook’s “Like” Button: The “+1”

Google is introducing a new feature called “+1” which is similar to Facebook’s “Like” button, but integrated directly into the world’s biggest search engine….Google! Google defines this action as a “public stamp of approval,” and it is exactly that. When you +1 something, your name becomes associated with that link “in search, on ads, and [...]

Nigerian Breweries Introduces Gulder Ultimate Promo

Nigerian Breweries, NB, has launched a nationwide consumer promotion for Gulder lager beer. The promotion will be crown cork based with instant winning crown corks and differentiated code crown corks. Yusuf Ageni, corporate affairs adviser, NB, reveals that consumers will have a rare opportunity of winning 24 brand new Honda Accord cars, millions of cash, [...]

Unilever Unveils New Lifebuoy

Unilever Nigeria has unveiled its new advanced Lifebuoy health soap into the Nigerian market. Thabo Mabe, managing director, Unilever, at the media launch last week, remarked that the decision to re-launch Lifebuoy into the Nigerian market is borne out of Unilever’s commitment to offering its consumers world-class health protection and to help reduce infant mortality [...]

Glo Nigeria introduces Micro SIM for iPad, iPhones, Others

In line with Globacom’s commitment towards ensuring its subscribers get the best of value, it has introduced the Micro-SIM, a smaller SIM card for the purpose of fitting into devices otherwise too small for a conventional SIM card. With this, subscribers with sleek devices such as iPad, iPhones and other compatible devices have a chance [...]

Dell: iPad is Too Expensive, Will Fail in the Enterprise

A senior Dell executive says Apple’s iPad is not fit for enterprise customers because of its high price (when you account for peripherals), and will eventually be outpaced by Android tablets and I could not agree more. He continues, “Apple is great if you’ve got a lot of money and live on an island. It’s [...]

How to Connect With the Heart and Mind of the Male Shopper

According to Simon Goodall of Adage, Men are shopping more than ever. In 2002, 64% bought their own clothes; four years later that number was 84%, according to GQ. Around one-third of primary shoppers for groceries reportedly are now men. Yet 40% of men feel unwelcome in retail stores, we have found. How can brands [...]