Great article by Chris Staples of Rethink Canada. Although some of points could be argued depending on the individual looking for a job (Especially number 1), I think it is a comprehensive list nonetheless. Enjoy and have a good weekend! Advertising is a brutal business. You’re grossly underpaid for the first half of your career, [...]
http://creativestudiosng.com/blog/2011/04/29/how-to-ruin-your-career-in-six-easy-steps/
The girl featured in this interactive billboard, created out of BBDO N.Y. on behalf of Autism Speaks and The Ad Council, will help you learn the signs of autism. Passersby are invited to engage with the girl via a 3D camera that processes their movements, but they will find that the girl averts her gaze [...]
http://creativestudiosng.com/blog/2011/04/29/autism-speaks-3d-interactive-installation/
Come June 2011, mobile TV consumers will have to subscribe for the DSTV Mobile service which for over a year since its inception in the country has been offered for free on selected mobile service platforms. In the light of this, DSTV Mobile is raising the bar to ensure that subscribers optimize the quality of [...]
http://creativestudiosng.com/blog/2011/04/27/dstv-mobile-now-on-subscription/
From all heavenly (below) to earthy. Twister is a newly opened restaurant in Kiev, the capital of Ukraine. The design team, Sergey Makhno and Vasily Butenko also of Kiev, work on residential and commercial interiors and architecture but we are particularly fascinated by their furniture and their sculptural approach to interiors. In Twister, the duo [...]
http://creativestudiosng.com/blog/2011/04/27/twister-restaurant-kiev/
These new financial spaces “designer banks” are starting to look more like five-star hotel lounges, bars or nightclubs. It was designed by co-operative NAU with associate team of DGJ (Zurich.). Very nice use of white space.
http://creativestudiosng.com/blog/2011/04/27/design-raiffeisen-bank-zurich-the-rise-of-designer-banks/
The Cool Huner ACCESS agency’s collaboration with the world’s best brands and ad agencies continues. They are working on a number of fun projects and right now we are obsessed with LEGO. Check it out! Source
http://creativestudiosng.com/blog/2011/04/27/toy-monuments/
Nice pastelly mood and the interplay of light and shadow in the new Mordisco restaurant in Barcelona’s Eixample district. Designed by Sandra Tarruella Interioristas.
http://creativestudiosng.com/blog/2011/04/27/mordisco-restaurant-barcelona/
O Boticário covers more than 600 products in body care, female fragrances, home spa, make up, male fragrances, man care, and skin care. IEarlier this month, O Boticário introduced a revised identity designed by the São Paulo office of Futurebrand. I love the evolution of the new logo and color palette. It feels organic and [...]
http://creativestudiosng.com/blog/2011/04/27/o-boticario-rebrands/
PagesJaunes the Yellow Pages business directory in France. Earlier this month PagesJaunes introduced a new identity designed by Publicis Royalties. I am not saying it is a bad logo but I am not a big fan of these bevels and shading on logos. KEEP IT SIMPLE! I think it would have worked better as a [...]
http://creativestudiosng.com/blog/2011/04/27/say-cheese-you-are-on-the-yellow-pages/
Pretty cool stuff. Apparently the spot was intended originally to run only online, but the client fell in love with it and is planning to air a 120-second version on TV sometime this spring. CREDITS Client: NTT DoCoMo Spot: “Xylophone” Agency: Drill Inc. Creative Director: Morihiro Harano Copywriter: Noriko Yamada Art Director: Jun Nishida Director: [...]
http://creativestudiosng.com/blog/2011/04/26/ntt-docomo-builds-a-giant-xylophone-to-pitch-a-cell-phone/
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