Seems like this checking into commercials is the new craze as Yahoo has bought check-in service IntoNow for $20 million to $30 million in cash and stock in a bid to make video and TV companion viewing part of its offering for consumers and advertisers. Just 12 weeks old, IntoNow is a startup spun out [...]
http://creativestudiosng.com/blog/2011/04/26/yahoo-snaps-up-tv-check-in-service-intonow/
Josh Shatkin-Margolis of Adage reports: Search-engine marketing (SEM) is the worst form of advertising. Sure, it’s able to get in front of the right audience, but who is really being persuaded by 130 characters of text split across four lines with no call to action? Giving SEM credit for being the form of advertising that [...]
http://creativestudiosng.com/blog/2011/04/26/why-search-is-the-worst-form-of-advertising-but-the-best-form-of-targeting/
1. A logo doesn’t need to say what a company does Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an [...]
http://creativestudiosng.com/blog/2011/04/26/ten-logo-design-tips-from-the-field/
Outdoor billboard powered by Orange-generated electricity for Tropicana by DDB Paris.
http://creativestudiosng.com/blog/2011/04/26/outdoor-billboard-powered-by-real-oranges/
Good idea for a digital campaign by 180 L.A agency.
http://creativestudiosng.com/blog/2011/04/26/mitsubishi-online-test-drive/
More spots from the new Walmart shopping list campaign. This one is quite cute.
http://creativestudiosng.com/blog/2011/04/26/walmart-younger-skin-cute/
TBWA/Chiat/Day, L.A. blows some smoke to make a statement for the Nissan Leaf, with this billboard strategically placed outside this year’s N.Y. Auto Show. Unlike the cars it’s poking fun at, this ad’s exhaust is environmentally friendly. Very nice.
http://creativestudiosng.com/blog/2011/04/26/nissan-leaf-n-y-auto-show-billboard/
Have a wonderful Easter celebration!
http://creativestudiosng.com/blog/2011/04/23/happy-easter/
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