All posts for the month April, 2011

Yahoo Snaps Up TV Check-in Service IntoNow

Seems like this checking into commercials is the new craze as Yahoo has bought check-in service IntoNow for $20 million to $30 million in cash and stock in a bid to make video and TV companion viewing part of its offering for consumers and advertisers. Just 12 weeks old, IntoNow is a startup spun out [...]

Why Search Is the Worst Form of Advertising (but the Best form of Targeting)

Josh Shatkin-Margolis of Adage reports: Search-engine marketing (SEM) is the worst form of advertising. Sure, it’s able to get in front of the right audience, but who is really being persuaded by 130 characters of text split across four lines with no call to action? Giving SEM credit for being the form of advertising that [...]

Ten Logo Design Tips From The Field

1. A logo doesn’t need to say what a company does

 Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an [...]

Now That Is A Digital Campaign!

Creative Director Golden Ginny at AKQA spotted the opportunity for VW to be relevant on the emerging mobile platform and her team developed an iPhone app, “Real Racing GTI,” which allowed people to test-drive the car and post their fastest lap on YouTube. The fastest were entered into a contest to win a special edition [...]

Outdoor billboard powered by Real Oranges

Outdoor billboard powered by Orange-generated electricity for Tropicana by DDB Paris.

Mitsubishi Online Test Drive

Good idea for a digital campaign by 180 L.A agency.

Walmart: Younger Skin…cute!

More spots from the new Walmart shopping list campaign. This one is quite cute.

Nissan Leaf: N.Y. Auto Show Billboard

TBWA/Chiat/Day, L.A. blows some smoke to make a statement for the Nissan Leaf, with this billboard strategically placed outside this year’s N.Y. Auto Show. Unlike the cars it’s poking fun at, this ad’s exhaust is environmentally friendly. Very nice.

HAPPY EASTER!

Have a wonderful Easter celebration!

Your Weekly Viral Dose….introducing Tempest Freerunning Academy

In first place this week is the Diet Pepsi viral featuring David Beckham by TBWA\Chiat\Day with 1,897,976 views. Second place is Fage yogurt’s “Plain Extraordinary” by Mullen with 1,546,664 views. In third place, which I like very much (a nice soundtrack by Ellie Goulding) is a viral for the Tempest Freerunning Academy with 1,463,907 views. [...]