All posts for the month May, 2011

Nokia dumps Ovi brand

Nokia is to phase out its Ovi brand, renaming the various online services under the Ovi umbrella simply as ‘Nokia’ services. In an official Nokia blog post this morning, Nokia’s EVP and CMO, Jerri DeVard, said the move was designed to “centralise our services identity under one brand, not two”, and “reinforce the powerful master [...]

First Set Of Winners Emerge At Gulder Consumer Promo Raffle Draw

The first set of winners have emerged at the 2011 edition of the Gulder National Consumer Promotion. They were selected via an electronic raffle draw which took place at the Pekas Hotel and Bar, Ikeja, Lagos, on Friday, April 8, 2011 . Three lucky Nigerians each won the star prize of a brand-new Honda Accord [...]

A Tiny Apartment Transforms into 24 Rooms

In Hong Kong, because of the space, apartments are small and expensive. Gary Chang, an architect, decided to design a 344 sq. ft. apartment to be able to change into 24 different designs, all by just sliding panels and walls. He calls this the “Domestic Transformer.” Cool stuff!

Your Weekly Viral Dose….Alec Baldwin and John Krasinski for New Era

Baseball cap-and-apparel maker New Era has enlisted “30 Rock” star Alec Baldwin and “The Office” star John Krasinski to play themselves for a series of videos making light of the Yankees/Red Sox rivalry. In the first spot, coming in at No. 10 on the Viral Chart last week, trash-talking goes hilariously awry: “John, John, this [...]

How to Spot A Social Media Expert

Stanford Smith of Social Media Today reports: Some of you might get bent out of shape because I dare to suggest that a social media expert exists. I understand that there is a healthy society of humble naysayers who scoff at social media expertise. So I will warn you in advance, this post will piss [...]

Tesco Acquires Social-Marketing Firm BzzAgent for $60 Million

U.K. retail giant Tesco has acquired U.S. social-media marketing firm BzzAgent for around $60 million, according to people familiar with the matter. The deal price, which includes an earn-out, underscores the growing interest among major retailers to buy into digitally derived advertising strategies. BzzAgent, a Boston-based startup, specializes in creating word-of-mouth campaigns for big companies [...]

Samsung Mobile Sign Nigerian Stars Banky W & Sasha as Brand Ambassadors

Speaking during the photo session and media briefing to showcase the new brand ambassadors to the public, the Director, HHP (Hand Held Products), Samsung Electronics West Africa (SEWA), Fady Khatib, stated that the company recognizes the importance and impact of dynamic brand ambassadors in the country. The recent development, he noted is in synchronization with [...]

Michael Imperioli Returns for 1800 Tequila

Michael Imperioli asks many not-very-provocative questions in a raft of new commercials from ad agency Dead As We Know It—a series of unapologetic riffs on the wimpy trappings of modern life that play up the virtues of old-school values like friendship, authenticity, good conversation and non-virtual camaraderie. Click below to see more from 1800 Tequila.

50 reasons not to date a graphic designer

This is so funny because some of the points are actually true. Enjoy! 1. They are very weird people. 2. There are billions of them in the world, like colors on the screen of your computer. 3. They will analyse conversations in layers. 4. You will spend the day assembling furniture from IKEA. 5. They [...]

Dieter Rams’ Principles of Good Design

In this video Mark Adams, Managing Director of the iconic shelving system Vitsoe, discusses Dieter Ram’s 10 principles of good design during our visit to Vitsoe headquarters in London. Adams gives a unique insight into the history of the brand and its meaning to Dieter Rams, demonstrating how Rams’ principles relate directly to the style [...]