First opened in 1958, Little Chef is a chain of restaurants found along the highways and “A roads” in the UK. Currently operating 162 locations, Little Chef boasts of serving 10 million cups of tea, 12 million rashers of bacon, 10 million eggs, and 13 million sausages each year. At Little Chef you can sit down and order food, or take food to go, or just buy stuff. Sounds like a combination of Canada’s Tim Hortons and the US’s IHOP and 7-Eleven. Little Chef has just undergone a big revitalization of its identity, designed by London-based venturethree, and its restaurant design by Ab Rogers Design.
A nice and well done evolution. The redrawn Charlie (Chef) is simple and contemporary. The type is also well executed and it has a bouncy and fun feel to it.