All posts for the month June, 2011

Six Questions: Sir Martin Sorrell The WPP CEO on the importance of Cannes

Advertisers Say Spending Is Going One Way: Up

The dark clouds have parted and advertising spending is poised for a roaring comeback. Wait, what? Well, it’s true if you believe what advertisers and marketers say they plan to do over the next 12 months, according to the latest survey of more than 3,200 of them conducted by Advertiser Perceptions and released on Monday. [...]

The World’s Best Commercials, 2010-11

In the esteemed opinion of the Film Lions jury and the Film Craft Lions jury at Cannes, these are the best commercials of the past year—15 individual spots, along with four campaigns of more than one spot. We hadn’t seen several of these before this week. They’re all worth watching. – Adweek. 19. MTV, “Balloons” [...]

Mango Rebrands

Mango is an international fashion brand for women and men with fun, friendly, accessible clothing. While they have a small presence in the U.S. they are very well known in Europe. Mango currently operates over 2,000 stores in 105 countries and counts with more than 8,000 employees. They have introduced a new logo that is [...]

Microsoft Demos iTV Ads Using Its Kinect Technology ‘NuAds,’ Expected to Be Available in Spring of 2012, Could Be Boon for Marketers

Interactive-TV advertising has long been a dream deferred, but Microsoft hopes it’s figured out how to help make ads more engaging to consumers. In a demo at the Cannes Lions International Festival of Creativity, Microsoft offered a look at five TV spots with which viewers can interact using its popular Xbox Kinect technology. Like the [...]

Top Brand Ad Spending by Category and Social-Media Ranking

Ad Age asked social-media tracker Infegy to examine the sentiment of online conversations around the top 200 megabrands as ranked by 2010 expenditures in measured media. Infegy tracks posts on 40 million online sources including blogs, Twitter, Facebook and other networks and analyzes the sentiment of the brand references. Infegy’s system looks both at the [...]

Taking Dancing To A New Level: Finger Tutting For Samsung!

JayFunk, the internet Finger Tutting phenomenon, from Los Angeles to Paris to delivers an incredible and surprising choreography which is actually an ad campaign for Samsung’s Galaxy mobile phone entitled “Unleash Your Fingers”.

Al-Anon Family Groups: Trapped

To commemorate 60 years of providing hope to the family and friends of problem drinkers, Al-Anon commissioned Y&R Cape Town to highlight the social problem of alcoholism in families. Client: Al-Anon Family Groups Agency: Y&R Cape Town Country: South Africa

Redner Group Loses Biggest Client Over Tweet

PR agency Redner Group lost its largest client today, following one of those familiar tweet blunders that begs the question: How does this keep happening? In this case, the blunder was a public declaration denouncing negative reviews of client 2K’s “Duke Nukem Forever” game. The now-deleted tweet was captured by Wired in a screenshot of [...]

Sony Re-casts Famous U.K. ‘Balls’ Film For Wimbledon

Sony has revived its famous “Balls” commercial with a new-look version — and a different ad agency — to celebrate the start of the Wimbledon tennis fortnight and to promote Sony’s 3D TV coverage of the final weekend of the tournament. The original “Balls” spot was a favorite to win the Film Grand Prix at [...]