The dark clouds have parted and advertising spending is poised for a roaring comeback. Wait, what? Well, it’s true if you believe what advertisers and marketers say they plan to do over the next 12 months, according to the latest survey of more than 3,200 of them conducted by Advertiser Perceptions and released on Monday. [...]
In the esteemed opinion of the Film Lions jury and the Film Craft Lions jury at Cannes, these are the best commercials of the past year—15 individual spots, along with four campaigns of more than one spot. We hadn’t seen several of these before this week. They’re all worth watching. – Adweek. 19. MTV, “Balloons” [...]
Mango is an international fashion brand for women and men with fun, friendly, accessible clothing. While they have a small presence in the U.S. they are very well known in Europe. Mango currently operates over 2,000 stores in 105 countries and counts with more than 8,000 employees. They have introduced a new logo that is [...]
Microsoft Demos iTV Ads Using Its Kinect Technology ‘NuAds,’ Expected to Be Available in Spring of 2012, Could Be Boon for Marketers
Interactive-TV advertising has long been a dream deferred, but Microsoft hopes it’s figured out how to help make ads more engaging to consumers. In a demo at the Cannes Lions International Festival of Creativity, Microsoft offered a look at five TV spots with which viewers can interact using its popular Xbox Kinect technology. Like the [...]
JayFunk, the internet Finger Tutting phenomenon, from Los Angeles to Paris to delivers an incredible and surprising choreography which is actually an ad campaign for Samsung’s Galaxy mobile phone entitled “Unleash Your Fingers”.
To commemorate 60 years of providing hope to the family and friends of problem drinkers, Al-Anon commissioned Y&R Cape Town to highlight the social problem of alcoholism in families. Client: Al-Anon Family Groups Agency: Y&R Cape Town Country: South Africa
Sony has revived its famous “Balls” commercial with a new-look version — and a different ad agency — to celebrate the start of the Wimbledon tennis fortnight and to promote Sony’s 3D TV coverage of the final weekend of the tournament. The original “Balls” spot was a favorite to win the Film Grand Prix at [...]