As advertising has become less blatantly sexist, more ads than ever are being called sexist. Check out the 10 TV spots below—from the 1950s to today—which are all, to a greater or lesser degree, anti-woman (or anti-girl) courtesy of Adweek.
Let’s start off mild. This Allstate “Mayhem” spot is more anti-youth than anti-girl, but it certainly paints a bleak picture of your average female teenager. She’s vicious, boy-obsessed, “emotionally compromised” and flat-out hell on wheels.
Dodge’s pro-male manifesto, which aired during the 2010 Super Bowl, came off as almost completely anti-female. In a world full of horrible nagging women and their endless demands, Dodge is “man’s last stand.”
The core message of Axe’s marketing worldwide is that women are unthinking animals who can’t resist the scent of an alpha male (cosmetically engineered though he may be). The epic “Billions” spot, featuring wild packs of women in bikinis, just super-sized the insult—suggesting it’s true of every woman alive.
This ridiculously insulting South African commercial presents a fantastically stupid woman who can’t find the french fries on her plate—because they’re obscured by her enormous breasts. The ad was pulled after complaints.
6. Bud Light
How can a woman make her marriage work? By doing all the chores, leaving her husband free to hang out with his friends, and frequently surprising him with cases of Bud Light. Something to think about on your wedding day.
Click here to see the full list.