After Apple boss Steve Jobs announced he was stepping down, the spotlight now falls on his successor Tim Cook. The 50-year-old is now in the big league of corporate America, but remains largely an anonymous figure outside of US boardrooms. Here are 10 things you need to know about Apple’s new CEO. 1. He spent [...]
http://creativestudiosng.com/blog/2011/08/25/10-things-you-did-not-know-about-tim-cook/
Website creation could get a whole lot more exciting with Muse, new software currently in beta from Adobe. Muse (which is just a code name at present) promises to let users ‘create websites as easily as you can create layouts for print’. Essentially, it allows design and publishing of HTML websites without writing code or [...]
http://creativestudiosng.com/blog/2011/08/21/adobe-muse/
The digital marketing industry is continuing to expand, but with that growth also comes some growing pains. Watch as five branding thought leaders define the industry’s greatest roadblocks.
http://creativestudiosng.com/blog/2011/07/13/5-daunting-digital-marketing-challenges/
Prime time in mobile is shaping up to look a lot like TV: Working stiffs turn to their phones after they’ve logged off their computers for the day and plopped down on the couch at home. Users surf the mobile web and apps on phones most during the early evening, between 7 p.m. and 9 [...]
http://creativestudiosng.com/blog/2011/07/05/whens-prime-time-in-mobile-same-as-tv/
Interactive-TV advertising has long been a dream deferred, but Microsoft hopes it’s figured out how to help make ads more engaging to consumers. In a demo at the Cannes Lions International Festival of Creativity, Microsoft offered a look at five TV spots with which viewers can interact using its popular Xbox Kinect technology. Like the [...]
http://creativestudiosng.com/blog/2011/06/22/microsoft-demos-itv-ads-using-its-kinect-technology-nuads-expected-to-be-available-in-spring-of-2012-could-be-boon-for-marketers/
So you’ve made an iPhone app, now what? Lisa Bettany, creator of Camera+, an app for the iPhone which has sold 2.6 million copies and has achieved the top spot in the App Store in the first release, gave CaT attendees tips on how to sell a product through the app store. 1. Create a [...]
http://creativestudiosng.com/blog/2011/06/11/six-lessons-in-app-marketing/
It’s about to get much easier to buy such things as Yoshii Blades, Snuggies and Shake Weights. Direct-response marketer TVGoods, fresh off last week’s acquisition of direct-response megasite AsSeenonTV.com, is partnering with Delivery Agent to launch a system that later this year will let people in 20 million U.S. households buy products pitched on infomercials [...]
http://creativestudiosng.com/blog/2011/06/11/new-venture-seeks-to-make-drtv-products-more-like-impulse-buys/
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