All posts in category Web

For Social Media Marketers, SEO Is Much More Popular Than PPC

Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today. Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world. When asked what other marketing [...]

Adobe: Muse

Website creation could get a whole lot more exciting with Muse, new software currently in beta from Adobe. Muse (which is just a code name at present) promises to let users ‘create websites as easily as you can create layouts for print’. Essentially, it allows design and publishing of HTML websites without writing code or [...]

Nissan: Create Your Terrain

Wow! This is so cool. In the Middle East, offroading is an all-consuming passion. However, there are few online experiences that reflect the imagination or spirit of offroading in the real world. So to launch Nissan’s latest SUV family, TBWA//RAAD , Dubai took the challenge of offroading online. We showed people how Nissan SUVs can [...]

Why Search Is the Worst Form of Advertising (but the Best form of Targeting)

Josh Shatkin-Margolis of Adage reports: Search-engine marketing (SEM) is the worst form of advertising. Sure, it’s able to get in front of the right audience, but who is really being persuaded by 130 characters of text split across four lines with no call to action? Giving SEM credit for being the form of advertising that [...]

Your Weekly Viral Dose….introducing Tempest Freerunning Academy

In first place this week is the Diet Pepsi viral featuring David Beckham by TBWA\Chiat\Day with 1,897,976 views. Second place is Fage yogurt’s “Plain Extraordinary” by Mullen with 1,546,664 views. In third place, which I like very much (a nice soundtrack by Ellie Goulding) is a viral for the Tempest Freerunning Academy with 1,463,907 views. [...]

Top 5 Web Design Mistakes Small Businesses Make

If you’re a small business owner, your website is the central hub of your company, and it’s a pivotal part of your marketing and branding. Potential customers visit your site specifically for its content, meaning its appearance and usability are critical to its success and how those users view your company. However, getting your web [...]

Which CMS is Right for Your Business?: Closed or Open Source

At Creative Studios, we use WordPress for our blog and to manage our content but some businesses are still finding it hard to decide between open or closed source content management systems. Systems like WordPress, Drupal, Joomla are open source while Shopify, Volusion and AspDotNetStorefront are all fully functional and secure storefronts to help developers [...]

6 Steps to Build a Successful Viral Marketing Campaign

In general almost any product or service can be advertised using viral marketing. A successful viral marketing campaign always begins with the development of a quality viral, whether it’s a video, image or interactive game. Quality content is vital but seeding a viral ad is equally important. Seeding refers to the placement of the viral [...]

Google’s Answer to Facebook’s “Like” Button: The “+1”

Google is introducing a new feature called “+1” which is similar to Facebook’s “Like” button, but integrated directly into the world’s biggest search engine….Google! Google defines this action as a “public stamp of approval,” and it is exactly that. When you +1 something, your name becomes associated with that link “in search, on ads, and [...]

Ashley Boo Turns a Facebook Profile Into an Interactive Marketing Campaign

Ashley Boo’s Facebook profile may look like any other page, but it isn’t long until Ashley jumps off the page and starts dancing, screaming or headbanging. That’s because Boo is actually an interactive Facebook app inspired by last year’s successful “Hunter Shoots a Bear” YouTube campaign. Ashley Boo is a video profile designed to promote [...]