Baseball cap-and-apparel maker New Era has enlisted “30 Rock” star Alec Baldwin and “The Office” star John Krasinski to play themselves for a series of videos making light of the Yankees/Red Sox rivalry. In the first spot, coming in at No. 10 on the Viral Chart last week, trash-talking goes hilariously awry: “John, John, this [...]
http://creativestudiosng.com/blog/2011/05/28/your-weekly-viral-dose%e2%80%a6-alec-baldwin-and-john-krasinski-for-new-era/
Google’s “Dear Sophie” ad for its Chrome web browser got a lot of attention last week for becoming Google’s second-ever TV ad, but it was the inspirational video with “Savage Love” columnist Dan Savage that won the most online views and landed the campaign at No. 3 on the Viral Chart last week. Also new [...]
http://creativestudiosng.com/blog/2011/05/12/your-weekly-viral-dose%e2%80%a6-savage-love-wins-the-web-for-googles-chrome/
This week T-mobile’s royal wedding spoof took the number one spot with 21 million since it was posted a week before the wedding making it one of the more successful video efforts so far this year. Volkswagen’s “The Force” by Deutsch came in second. Click here to see the rest of the list
http://creativestudiosng.com/blog/2011/05/07/your-weekly-viral-dose%e2%80%a6-t-mobiles-royal-wedding-spoof-video-hits-21-million-views/
In first place this week is the Diet Pepsi viral featuring David Beckham by TBWA\Chiat\Day with 1,897,976 views. Second place is Fage yogurt’s “Plain Extraordinary” by Mullen with 1,546,664 views. In third place, which I like very much (a nice soundtrack by Ellie Goulding) is a viral for the Tempest Freerunning Academy with 1,463,907 views. [...]
http://creativestudiosng.com/blog/2011/04/23/your-weekly-viral-dose%e2%80%a6-introducing-tempest-freerunning-academy/
Skittles’ “Touch the Rainbow” campaign by BBDO takes the number one spot with 1,183,456 for the current week. Followed by Kraft’s “Mac & Cheese TV” by CPB (below) with 1,085,413 views. See the full list here.
http://creativestudiosng.com/blog/2011/04/15/your-weekly-viral-dose%e2%80%a6-skittle-licks-its-way-to-number-one/
Adage has awarded a few winners of the best viral videos. Categories include Best Video-Only Campaign, Best “Make a Dull Industry Fun” Campaign, Best Viral Mockumentary, Best Brand-Jacking of a Global Sporting Event, Best Viral Campaign, Best Video Advertainment, Best Viral Public Service Ad, Best Interactive Video Campaign, Best Branded Music Video Campaign and Best [...]
http://creativestudiosng.com/blog/2011/04/07/ad-ages-second-annual-viral-video-awards/
The top two spots were occupied by Adidas’ star-studded “All In” montage and SunDrop soda’s groovy “Drop It,” both newcomers last week, with 1.96 million and 1.42 million views, respectively. Wieden & Kennedy’s “Return of the Man Your Man Could Smell Like” took the No. 3 spot, with 998,000 views (it’s sixth week on the [...]
http://creativestudiosng.com/blog/2011/04/02/your-weekly-viral-dose%e2%80%a6-world-wildlife-funds-earth-hour-spot/
I recently posted a video a glass company called Corning made about our future in a world made of glass. Well this video made it to the top this week with a whopping 7.4 million views in its first month. Doremus (advertising agency behind the video) gives their formula for success: “A Day Made Of [...]
http://creativestudiosng.com/blog/2011/03/24/your-weekly-viral-dose%e2%80%a6-glass-world-equals-7-4-million-views/
With 7.5 million views, the clip features Jennifer Aniston using every possible shtick, from dancing babies to double rainbows to a slow-motion shot of Smart Water dribbling down her famous chin. Other entries include the No. 2 position from U.K. nonprofit We Are Equals with 1,670,001 views. It stars Daniel Craig as James Bond and [...]
http://creativestudiosng.com/blog/2011/03/18/jennifer-anistons-sex-tape-commands-numbers-for-smart-water/
Old Navy and Crispin Porter & Bogusky’s “Old Nacy Records” campaign takes the lead with 1,913,962 views. See the full list here. Source: Adage
http://creativestudiosng.com/blog/2011/03/11/your-weekly-viral-dose-old-navy-takes-the-lead/
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