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Social media marketers are much more likely to also use SEO in their marketing efforts than PPC, according to a new survey out today.

Social Media Examiner announced the results of its fourth annual survey, which this year had replies from more than 3,800 social media marketers around the world.

When asked what other marketing channels they use, search engine optimization (SEO) was the No. 2 response behind e-mail marketing. Paid search — or “online ads” as the survey called it — was far down the list at number six. Sixty-five percent of social media marketers say they use SEO, compared to only 38 percent who use paid search advertising.

B2B social marketers were slightly more likely to do SEO (67 percent) than their B2C counterparts (62 percent).

Going forward, 68 percent of respondents said they’re planning to increase their SEO efforts — a number that’s down slightly from 71 percent in 2011. Only nine percent this year said they have no plans to use SEO.

Only 43 percent of the social media marketers surveyed say they’re planning to increase their use of PPC advertising.

As you’d expect, Facebook was the No. 1 social networking site with 92 percent adoption. Google+ was a distant sixth, but most respondents say they’re planning to use Google+ more in the future.

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Two lucky Nigerians, 18 year old Adeyinka Adeola from Mbiama, Rivers State and Moses Edewor, 22 from Yenegoa, Bayelsa State have been presented with the keys to the three bedroom houses they won at the on going Maltina “sharing happiness promo.” Maltina, the nation’s number one Malt drink brand from the stable of Nigerian Breweries plc kick started the promo on April 2, 2012 and promised to reward five consumers’ with homes in Lagos in addition to millions of Naira in cash and other prizes.

Adeyinka is a secondary school student of Government Secondary School, Okarki, Rivers State while Moses recently graduated from Mein Grammar School Ogobiri, Bayelsa State and just wrote the Joint Admissions’ and Matriculation Board (JAMB) examination, he is optimistic of gaining admission to a tertiary institution in the country after scoring 247. The new homes situated at the high brow Lekki-Ajah axis of Lagos were presented to the duo by Mr. Walter Drenth, Marketing Director Nigerian Breweries plc in line with the brand’s promise of “Sharing happiness.” With the presentation, Maltina has delivered on the promise it made on March 22, 2012 during a press briefing to reward five lucky Nigerians with new homes in Lagos. Read the full story here.

Adobe Creative Suite needs no introduction: we all use it, and we all desperately try to keep up with their upgrades and their rising price tags. This week Adobe launched its latest version, CS6, which includes a whopping 19 applications and is divided in four main suites. Like its predecessors, CS4 and CS5, the packaging and graphics have been designed by San Francisco, CA-based Tolleson Design, who have put together a very comprehensive case study with video and behind the scenes here — some of the more relevant images are included in this post.

The new system is completely over the top. There is a strong energy and everything ties together very well. It is definitely a big change from what we are used to considering the human elements.

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Very retro at a time when there is too much colorful. Some may say it is boring but the thing is it overall actually looks pretty good. Oh and Jay-Z designs?? Interesting! #bigfatlie

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Established in 2003, Shutterstock is a provider of stock footage, stock photography, vectors, and illustrations, with a library that includes more than 19 million royalty-free images and over 500,000 footage clips from more than 35,000 contributing artists. Shutterstock gained some recognition for going against the pay-per-image-and-its-resolution with a subscription model that allows users to download as many as 25 images a day. This week Shutterstock introduced a new identity guided by Matt Angorn, Shutterstock Vice President and Creative Director, with Lippincott.

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“The Trademark Coca-Cola Classic is the property of The Coca-Cola Company. This design is only a conceptual idea and is not intended to be a copyright infringement. It will not be duplicated or used for commercial purposes.”

Designed by Philippe Bordonado

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“Good Food has the vision to bring back the taste to a fast meal. Made with really good ingredients and recipes, they offer traditional mexican recipes in the very easy frozen food process.

Face had to design a reflection of this statement with a very clean, simple, international look, to make people believe in frozen food again, now in a good way.”

Designed by Face

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Datsun’s new team completely annihilated any semblance to the old iconic logo. Instead, the new logo is the most generic kind of car logo out there. It is rendered cheaply and poorly. Hopefully the cars look better.

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Core Power is the first natural sports recovery drink made from real, fresh milk, not from milk powders or protein powders. Core Power is sure to be a category killer based on research and product testing. This great tasting recovery drink is produced by Fair Oaks Farms Brands, a co-op of family-owned sustainable dairy farms that are reinventing health and wellness through the creation of delicious dairy-based nutritional products.”

Designed by Kaleidoscope

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