Brands, big and small alike love to capitalize on holidays particularly Halloween. This year is no exception as companies cooked up some spooky ideas for Halloween. Here are our top 7 most catchy Halloween marketing campaigns so far…
Fanta’s elevator-crash VR experience
In what Coca-Cola has dubbed its biggest Halloween investment yet, Fanta created an elevator-crash VR experience at Thorpe Park and Westfield Stratford. People were invited to a party on the 13th floor and were met with a series of unnerving surprises.
The Hammer House of Horror Live: The Soulless Ones
Hammer Film Productions, made popular for its gothic films between the 50s and 70s, has re-enacted a theatrical experience where people wandered between rooms to watch more than 100 horror-themed scenes.
Veuve Clicquot’s widow series
This year, the champagne brand’s annual event featured a four-storey activation curated by fashion maverick Carine Roitfeld and explored the seven deadly sins.
Budweiser King of Fears
Budweiser created a haunted fancy dress shop with mirror tricks and haunted clothing rails. This year’s Halloween activity also included a “Nightmare Circus” party with a DJ set from Foals.
Topshop’s Stranger Things takeover
The fashion retailer collaborated with Netflix and turned its flagship store on Oxford Circus into a themed cinema where people watched the first two episodes of the new series the night before it launched.
Alton Towers’ scare maze
Alton’s themed park lured passers-by into a cage to give them a feel of what to expect from its scare maze.
The Bronx Zoo Boo-tique
This year, New York-based zoo created a boutique where people could experience a range of different animal features such as a unicorn butterfly, flying gazelle or a bear with a raven on its head.