customer

06 Oct 2017

6 Customer Crisis Management Rules to Remember

In our opinion, there's absolutely nothing more frustrating than a poor customer service experience. Whether a customer has to deal with a frustrating phone order, an incomprehensible email, or repeating their personal information ten times to ten different agents, clients can lose interest in your brand due to poor customer service. But to be frank, it's actually not that complicated. In fact, the simple power of words and of course,…

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08 Sep 2017

Lessons Learned from Top Brands (2)

While we are avid readers of successful entrepreneur’s auto-biographies/manifestos, we also look out for setback stories within their memoirs. This allows us to avoid going down a similar path. Understanding the path of those you admire or people in positions you aspire enables you to tailor your trajectory based on their previous experiences. Consider each life story as bestowing upon you a lifetime worth of learning. Last time we brought…

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18 Aug 2017

Lessons learned from Top Brands

We've all heard that experience is the best teacher. However, as an organization, there are certain things you should not experience first-hand as you and your company might not live to tell the story. As much as possible, you should avoid learning things the hard way; it is best to learn from the experiences of others. Taking a journey down memory lane, we highlighted two huge branding/PR mistakes made by…

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07 Aug 2017

Proofreading Signs You May Need

So yeah, this post on ‘proofreading signs’ might not be of immediate interest to everyone because it may not be regarded as valuable or important. However, it's worth bookmarking for reference sake, and for general posterity. Why? image by  Steven Heller ( http://www.printmag.com/typography/proofreading-marks-designers-should-know/ ) Back in the day—yes say 10-15 years ago, before the computers replaced office equipment like the typewriter, manual paste-up using hot wax and galleys of type on bromide, plate-making…

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7 Email Marketing Laws
21 Jul 2017

A Refresher on the 7 Email Marketing Laws

Quick question, did you know there’s a law about sending emails? Yes? No? Well, there is, and it’s called the CAN-SPAM Act. And if you’re “promoting or advertising commercial products or services through electronic communication,” you have to comply with the law or face some hefty penalties. HEAVY PENALTIES!!! Before we delve into those rules, (we are itching to), let’s take you through a crash course in History 101. Back…

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customer's love
07 Jul 2017

Your Client’s Love Is Not Unconditional – You Have to Work for It

Every business owner yearns for customer love; that’s the bedrock of any business. Nevertheless, in business, getting clients’ love may be easier than keeping it. Nurturing the love of your faithful buyers often requires that you revamp your organization and reinvent yourself to suit the needs of your clients. Otherwise, competitors may woo your customers away by better listening to them. Domino’s CEO, Patrick Doyle in an interview with Kai…

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