Customer

16 Feb 2018

Our Top 5 Valentine’s Day Ads

Love is not only in the air! It’s on the airwaves too. We bring you our favorite Valentine’s Day ads. Parisian love by Google Google tells an epic love story within the simple framework of the search window. Burger King (France) The fast food giant came up with a new lid for its soft drinks cup that allowed couples to use two straws to share a drink. Durex The Durex…

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19 Jan 2018

SOCIAL MEDIA TRENDS THAT WILL TAKE OVER 2018

Every marketer knows the power of social media, and how effective it is to expand reach, connect with their audience, and grow businesses. Last year, we saw a lot of brands and startups being more active on social media and engaging more with their audience. While it’s impossible to predict how social media marketing will change over the year, we gathered 5 social media trends we should keep our eyes…

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12 Jan 2018

IKEA’S NEW AD DOUBLES AS A PREGNANCY TEST

Just when you think you have seen it all with print ads, you find one that completely blows your mind. This is the case with Ikea, and it’s just January. Ikea is no stranger to generating buzz with their ads, their new ad is a pregnancy test you pee on… literally. In their new print ad developed by the agency, Akestam Holst, women are urged to pee right on the…

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27 Nov 2017

3 EFFECTIVE WAYS TO GROW YOUR EMAIL LIST

Have you noticed that your email database has reduced over the years? Here’s probably why; email marketing database degrades by about 22.5% every year.  Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that email address they only use to fill out forms on websites. The email newsletter remains the most impactful channel for reaching your audience. But growing that…

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06 Oct 2017

6 Customer Crisis Management Rules to Remember

In our opinion, there's absolutely nothing more frustrating than a poor customer service experience. Whether a customer has to deal with a frustrating phone order, an incomprehensible email, or repeating their personal information ten times to ten different agents, clients can lose interest in your brand due to poor customer service. But to be frank, it's actually not that complicated. In fact, the simple power of words and of course,…

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08 Sep 2017

Lessons Learned from Top Brands (2)

While we are avid readers of successful entrepreneur’s auto-biographies/manifestos, we also look out for setback stories within their memoirs. This allows us to avoid going down a similar path. Understanding the path of those you admire or people in positions you aspire enables you to tailor your trajectory based on their previous experiences. Consider each life story as bestowing upon you a lifetime worth of learning. Last time we brought…

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18 Aug 2017

Lessons learned from Top Brands

We've all heard that experience is the best teacher. However, as an organization, there are certain things you should not experience first-hand as you and your company might not live to tell the story. As much as possible, you should avoid learning things the hard way; it is best to learn from the experiences of others. Taking a journey down memory lane, we highlighted two huge branding/PR mistakes made by…

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07 Aug 2017

Proofreading Signs You May Need

So yeah, this post on ‘proofreading signs’ might not be of immediate interest to everyone because it may not be regarded as valuable or important. However, it's worth bookmarking for reference sake, and for general posterity. Why? image by  Steven Heller ( http://www.printmag.com/typography/proofreading-marks-designers-should-know/ ) Back in the day—yes say 10-15 years ago, before the computers replaced office equipment like the typewriter, manual paste-up using hot wax and galleys of type on bromide, plate-making…

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7 Email Marketing Laws
21 Jul 2017

A Refresher on the 7 Email Marketing Laws

Quick question, did you know there’s a law about sending emails? Yes? No? Well, there is, and it’s called the CAN-SPAM Act. And if you’re “promoting or advertising commercial products or services through electronic communication,” you have to comply with the law or face some hefty penalties. HEAVY PENALTIES!!! Before we delve into those rules, (we are itching to), let’s take you through a crash course in History 101. Back…

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