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14 Jun 2018

Creatives and the Battle of being Consistent

Let's be factual. Consistency is hard... Really hard. Yet, Jerry West went on to say, "You don't get much done if you only work on days when you feel like it." He's right. Earlier this week at the studios, we had this conversation about how top Nigerian creatives, comedians precisely have stopped being entertaining. Truth is, they're losing in the consistency game. Playing a 45-minutes game could be exhilarating at…

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08 Jun 2018

5 Digital Marketing Trends to Embrace in 2018

The digital marketing landscape has evolved over the years and still evolving. Digital marketing trends over the years have been scaling up with the advent of technology. Businesses need to embrace tech trends in the marketing world. This is one key factor that will determine business sustainability in the coming years. Here are five digital marketing trends to embrace in 2018: Video Marketing: The future of marketing is video. Customers…

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01 Jun 2018

How to Handle Social Media Trolls

The web is full of texts, images, videos, robots and also humans – the good, the bad and the ugly. With the rapid growth in digital media, Instagram, Facebook and Twitter have turned out to be effective tools for brands and businesses in the social media space. One of the absurdities of social media platforms are trolls. Trolls are people who provoke others chiefly on the internet for their own…

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25 May 2018

The Evolution of Google’s Algorithms

“The best place to hide a dead body is the second page of Google.” – Anonymous Every business owner in the digital space wants their website to rank on page one of Google but without the full understanding of Google’s Algorithm, this feat cannot be achieved. Ranked as the number one search engine in the world, Google has transformed the entire Search Engine Optimization game. To win over Google, you’ve…

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18 May 2018

Using Colors Effectively for Spaces

The entire Creative Studios team got engaged in the topic of colours yesterday as one of our art directors, Samuel Jesulowo spoke to us on a knowledge sharing session on how to use colours effectively for spaces. Colours are everywhere – up in the sky, the trees, schools, cafes, workplaces, malls and on you. Colours are powerful and evoke emotion and communication. It’s been traced to be tied to religious,…

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