CCD Superstores is a trading concern that focuses primarily on the importation and distribution of a wide range of consumer goods to largely; retailers, cooperative societies and sales outlets. To reflect this new and improved image, Creative Studios was tasked with creating a new corporate identity that would separate it from other competitors.


Strategy, Creative & Art Direction, Activations, Print Production, Media/PR, Direct Marketing, Social Media, Animation, Digital Marketing, Radio, Email Marketing, and Web Design


During a strategic exploration which included questionnaires from both customers and employees, we discovered a consistent theme amongst them: they liked the quality of the products but they wanted a friendlier shopping atmosphere with better customer service. Recognizing this, we went to work.


Following extensive research and discussions with customers, the superstore was repositioned as the friendly neighbourhood one-stop shop, offering affordable and quality products. CCD Superstores’ commitment to serving clients’ evolving needs by providing quality products is further captured in the tagline: “Quality products at affordable prices.” The new brand positioning was supported by an extensive brand overhaul which included a newly designed logo, uniforms, stationery, exterior signage, aisle markers, etc.


  • Successful launch of Ogba branch.
  • Increased awareness of the CCD Superstore brand across multiple channels.
  • Increased footfall to Ogudu branch.
  • Launched an e-commerce website which offers delivery solutions.
  • Successful launch of Bariga branch.
  • Successful launch of CCD Express in Bariga.
  • Creative Studios remains the Agency of Record till date.

Contact Us

Creative Studios is a Nigeria-based design and marketing communications agency. If you are interested in our services, please get in touch.

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14 Dele Adedayo Street
Ogudu GRA, Lagos.

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