CCD_LogoOrange

CCD Superstores is a trading concern that focuses primarily on the importation and distribution of a wide range of consumer goods to largely; retailers, cooperative societies and sales outlets. To reflect this new and improved image, Creative Studios was tasked with creating a new corporate identity that would separate it from other competitors.

Services

Strategy, Creative & Art Direction, Activations, Print Production, Media/PR, Direct Marketing, Social Media, Animation, Digital Marketing, Radio, Email Marketing, and Web Design

INSIGHT

During a strategic exploration which included questionnaires from both customers and employees, we discovered a consistent theme amongst them: they liked the quality of the products but they wanted a friendlier shopping atmosphere with better customer service. Recognizing this, we went to work.

CREATIVE SOLUTION

Following extensive research and discussions with customers, the superstore was repositioned as the friendly neighbourhood one-stop shop, offering affordable and quality products. CCD Superstores’ commitment to serving clients’ evolving needs by providing quality products is further captured in the tagline: “Quality products at affordable prices.” The new brand positioning was supported by an extensive brand overhaul which included a newly designed logo, uniforms, stationery, exterior signage, aisle markers, etc.

RESULT

  • Successful launch of Ogba branch.
  • Increased awareness of the CCD Superstore brand across multiple channels.
  • Increased footfall to Ogudu branch.
  • Launched an e-commerce website which offers delivery solutions.
  • Successful launch of Bariga branch.
  • Successful launch of CCD Express in Bariga.
  • Creative Studios remains the Agency of Record till date.

Contact Us

Creative Studios is a Nigeria-based design and marketing communications agency. If you are interested in our services, please get in touch.

Visit us

14 Dele Adedayo Street
Ogudu GRA, Lagos.

Mail us

info@creativestudiosng.com

Call us

+234-9090135851

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