“The best place to hide a dead body is the second page of Google.” – Anonymous
Every business owner in the digital space wants their website to rank on page one of Google but without the full understanding of Google’s Algorithm, this feat cannot be achieved.
Ranked as the number one search engine in the world, Google has transformed the entire Search Engine Optimization game. To win over Google, you’ve got to be able to understand its algorithms well enough.
Through the years, Google keeps changing its algorithm in order to satisfy the needs of internet users by ranking the best web pages first and making them easily accessible to internet users.
Google Algorithms include:
- PANDA (February 24, 2011)
Panda is wise. He believes you should earn your rank. Pandas dislike duplicate content (that means no plagiarism). And don’t bother with keyword stuffing. They are far too smart for that.
- PENGUIN (April 24, 2012)
Penguin is the life of the party. He believes in linking up with quality friends. You can’t buy his friendship (that means no paid links… oops!) And he doesn’t relate with spammers or fake contents.
- PIRATE (August, 2012)
Pirate is no thief. You’ll find yourself thrown overboard if you’re caught sharing a content that is pirated. Flee from sites with high copyright infringement reports.
- HUMMINGBIRD (August 20, 2013)
Hummingbird is intuitive. She literally understands the meaning behind every search. She specializes in looking for concepts over keywords. Therefore, go through the pain of writing for the reader and not the internet robots.
- PIGEON (July 24, 2014)
Well, Pigeon is a homebody. She keeps it local so you’d better get yourself a location on the map. She likes when things are straightforward and simple. You should totally avoid inconsistencies with your address and info.
- MOBILE FRIENDLY (April 21, 2015)
Mobile friendly was a simple update. It made sure that when searching from a mobile, the search result pages presented will be mobile friendly. If you want to rank for mobile search, build a responsive website.
- RANKBRAIN (October 26, 2015)
Rankbrain is pure artificial intelligence. It learns what good content it and what it is not. To impress the brain, you have to work on lowering your bounce rate to the barest minimum and increase the visit durations.
- POSSUM (September 1, 2016)
Possum pokes in all of your business. He knows where you are and shows you results based on your location. There’s little you can do here. The closest business gets the higher rank.
- FRED (March 8, 2017)
Fred is smarter than your average Joe – don’t dare him! He knows if you’re just trying to sell him something. If your content contains too many affiliate links and ads, Fred de-ranks you immediately. Shoot for quality content and you’re good.
There you go – the evolution of Google’s algorithms.
Which do you think has the best features?