Video marketing has emerged as a leading way for businesses to influence and engage customers. It accomplishes all the work that traditional marketing does, but increases the effects. According to Wyzowl, 63% of businesses have started using video content marketing.
Don’t be left out, videos are the most versatile and profitable digital marketing tool. Reach more customers with this tool, before your competitor does.
Find out how video marketing could help your business;
Videos boost conversion and sale:
Vision is our most dominant sense, hence, customers find videos visually attractive, leading to more sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought it.
Videos show great Return on Investment (ROI):
83% of businesses say that videos provide good return on investment. They can lead to a significant financial payoff. The most effective way is to add an explainer video to your landing page. Just remember, it’s not just about posting videos, content matters.
Videos build trust
Trust is the foundation of conversions and sales. The core of content marketing is based on trust and building long-term relationships with your customers. Share useful information about your products and you will have them hooked.
Studies show that 57% of consumers say that videos gave them more confidence to purchase online.
If you are a new business, you need to do build engagement and relationships by showing behind the scene footage, staff interviews, and event footage.
Google loves videos
Videos allow you to increase the time spent by visitors on your site. While it works well for your engagement and conversion, it is also good for your SEO. Google makes use of time to determine whether you are providing what visitors are looking for when they search for a particular term. When a visitor stays on your page, it signals search engines that your site has good content. According to Moovly, you’re 53 times more likely to show up first on Google if you have a video embedded on your website.
Videos make concepts easy
Are you launching a new product/service? Create a video to show how it works. A video is a great tool for learning. 98% of customers say they have watched an explainer video to learn more about a product/service. While running around our daily routine, it can be hard to read through product descriptions or what a company has to offer. Videos are easy to consume. They can capture a wide audience fast.
Also, make use of animated videos to explain a difficult concept. Animations bring concepts to life.
Videos encourage shares
People love to share interesting videos. 76% of users say they would share a branded video with their friends if it was entertaining. Make sure to create fun and entertaining videos to encourage social shares, which can in turn boost traffic to your website.
Video marketing can complement your strategy. If you’re currently doing weekly blog posts, you can convert your posts into video format. DIYs, how-to blog posts can be converted into videos, offering your audience another way to engage and relaying your content effectively.
One of the biggest benefits of video marketing is that many businesses are not using it yet. More businesses are planning to integrate video marketing into their strategies, in the future. This is your opportunity to jump on this before your competitors do.
More customers are watching videos.
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