It seems that nowadays agencies recommend social media just to pull a fast one on you. After all, what is social media but a virtual space for millennials to distract themselves from the harsh realities of the economy. What could your brand possibly gain from venturing into this realm?
Kylie Jenner is till date the world’s youngest billionaire. She built a billion-dollar fortune in less than five years. How? She is one of many entrepreneurs to harness the influence of social media to successfully build her brand. Placing herself as the brand ambassador and her followers as the target audience, she was able to earn their loyalty by establishing herself as a beauty influencer, so that when she launched her products, she didn’t have to seek help to promote them. She became her own agency. This, in turn, saved her a lot of money others would have spent on third-party marketing channels. Social media gives brands a competitive advantage as they are now able to build a reputation with little expenses.
Still not convinced? Well, here are a few instances where creating social media accounts for your brand would be moot.
BEING BEYONCE: Well, you are Beyonce. Whether you use social media or not, every activity you carry out will be a success. But you are not and the Queen Bee is actually on social media.
FROM FARAWAY: Maybe you are from a planet far away and have somehow made contact with our planet. Not to worry, you have no business here. Carry on in peace.
BREAKING THE LAW: Everyone knows that the key to running a successful illegal business is discretion. Unless your target audience is in prison, you definitely do not want to air your dirty laundry.
LITTLE TOO LATE: In this case, the worst has happened – money issues, declining sales, legal trouble, office politics. Now, the business is forced to close shop. Our condolences.
If you cannot relate to any of the aforementioned scenarios, you definitely should get in the social media formation lest your brand gets eliminated. No, we are not saying this because we can help your brand optimise your social media presence and generate more traffic to your digital channels but if you are interested, you should contact us.