CreativeStudios

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07 Jan 2020

Client Services Officer

Client Service Officer acts as a link between clients and the agency. You are responsible for the coordination of all campaigns and therefore communicating clearly to all those involved. You must understand your client’s needs/objectives and liaise closely with them throughout campaigns, often on a daily basis. You will manage administrative and campaign work to ensure that all projects are completed on time and on budget. You will report directly…

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07 Jan 2020

Content Developer (Intern)

Principal Accountabilities: Operate effectively as a member of the team.Operate effectively as an individual for quick turnaround of enhancements and adjustments. Demonstrates creative, technical and analytical skills. Demonstrates the ability to communicate effectively in both technical and business environments. Job Responsibilities: You will report to the Creative Director. Your responsibilities will include: Create new content, rewrite the existing content or edit and proofread content.Understand the objectives of the client, their…

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29 Oct 2019

GETTING THE MOST FROM YOUR WEBSITE

Owning a website is only a necessary condition for achieving online business optimisation. An effective online presence involves utilising your website to the advantage of your business. Most times, this is usually depicted in the rate of conversions, but irrespective of whatever specifies an efficient website for you, there are three basic things you should consider: The Goal Stating clearly what you want your website to do helps you focus…

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02 Aug 2019

IMPOSTER SYNDROME: THE CREATIVE’S BANE

Being a creative is a beautiful experience in the sense that not only can you birth ideas; you have the talent to consummate them and create amazing realities. However, this gift of creativity is plagued with so many setbacks that it might as well be regarded as a curse. Over the years, there has been much research surrounding the link between creativity and behavioural disorders. In the Aristotelian tradition, it…

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05 Jul 2019

YOUR BRAND MIGHT NOT NEED SOCIAL MEDIA

It seems that nowadays agencies recommend social media just to pull a fast one on you. After all, what is social media but a virtual space for millennials to distract themselves from the harsh realities of the economy. What could your brand possibly gain from venturing into this realm? Kylie Jenner is till date the world’s youngest billionaire. She built a billion-dollar fortune in less than five years. How? She…

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03 Jun 2019

Brand Activism: Is Nigeria Ready?

If you are a heavy consumer of the net, you couldn’t have missed the Nike campaigns, the vexed Pepsi ad, or the unresolved Gillette ad. Recently, foreign brands have launched campaigns, all geared towards activism. From gender disparity to racial discrimination, global brands are embracing activism, using their products to show support. This - the situation where a company creates awareness on socio-political ideologies, campaigning for or against them -…

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24 Apr 2019

Be A Creative Genius with These 5 Tips

Being a creative genius is a unique concept that can’t be measured with the standard IQ test. It is estimated by two subjective parameters which are - production and perception of things. To be a creative genius, you need to have a lofty perception of what the world should be like in your head/cognition; example - what type of songs are in that world then you find a way to…

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05 Feb 2019

What your Social Media Account should look like [Brands Edition]

The world has gone digital. We communicate and advance through technology and digital means. No one can imagine a future without technology. Social media is how we converse these days, we form bonds online, we buy and sell, we meet the love of our lives and more. Brands and businesses need to be a part of that community. They do that by having an active social media account and creating…

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07 Dec 2018

Humans Of Creative Studios

HOCS gives you an opportunity to connect with everyone here at Creative Studios, get in our personal space and know us beyond our appearance. Welcome on board! OSAGIE A good listener with a heart for perfection, his bright smile captures how jovial he is and like an alter-ego, his seriousness evolves when need be. A loyalist to brands with a special love for Helvetica and grid lines. His catchphrase is…

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26 Oct 2018

The Creative Process at Creative Studios

For every creation made, there is a process; a creative process. What is a creative process? It is a series of actions carried out to achieve a particular creative result or a visible body of work. Edwards Deming once said, “if you cannot describe what you are doing as a process, you do not know what you are doing.” So, for every movie released, someone or some group has to…

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21 Sep 2018

What does it mean to be a ‘Creative’?

Albert Einstein once said that creativity is intelligence having fun. Which is true because being creative /Adjective/ is a heavily cerebral process which involves innate intelligence and openness to external stimuli at different strata, popularly known as inspiration. Overtime in context, society has replaced the cerebral process and cognitive crunching for tools mastery. Creative people are quizzed on the number of tools they can use and proficiency level, which is…

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10 Aug 2018

What Twitter’s Latest Purge Means For Us All

It is no longer news that Twitter has been doing some house cleaning with more than 70 million accounts getting suspended in what most people now call the “Twitter Purge”. The platform had earlier announced in July 2018 that they were going to suspend accounts. This move has affected many people including influencers, businesses, celebrities, and individuals who either got suspended or lost a huge amount of followers. And while…

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27 Jul 2018

Become a Design Ninja On These 10 YouTube Channels

YouTube is the largest online video sharing site with millions of videos uploaded till date. Granted it is a large resource for inquisitive minds, the process of sorting through the pile of information can quickly become overwhelming. So we have put together a list of great channels we believe will help you on your journey to becoming a design ninja. Tut Vid Nathaniel Dodson covers graphic design, photo manipulation, video…

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20 Jul 2018

For the Love of Design

Design has evolved over time; from the days of hieroglyphic illustrations on rolls of papyrus, through sacred writings on ancient manuscripts to date. Design dominates every space -- both online and offline. Billboards, buses, road banners, website banners, newsletters and online content all incorporate designs. Take a look around you, spot the closest designed elements and examine it closely. Assuredly, it wasn't designed randomly. An entire process saw it come…

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Russia 2018 Logo
12 Jul 2018

The History of FIFA World Cup Logos

Ask around, “What has glued people to their screens recently?” You’d realize it’s the ongoing World Cup. Over the last 88 years, the World Cup has brought millions of people around the world together. Ranging from the parent who educates her child about the World Cup to the couples who met in the stand of one of the stadiums in use. Prior to 1970 when FIFA officially adopted a logo,…

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An image showing how long content on each social platform lasts
29 Jun 2018

Content’s Race Against Time

We live in a time of more information but knowledge is sparse, and many suspect that it’s happening because content in the digital sphere is saturated and watered down for its assumed lower attention audience. This is understandable because everyone wants your attention on the internet and worthwhile social networks are limited. So, each social media platform has an average time content stays visible on the timeline. Twitter – 18…

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14 Jun 2018

Creatives and the Battle of being Consistent

Let's be factual. Consistency is hard... Really hard. Yet, Jerry West went on to say, "You don't get much done if you only work on days when you feel like it." He's right. Earlier this week at the studios, we had this conversation about how top Nigerian creatives, comedians precisely have stopped being entertaining. Truth is, they're losing in the consistency game. Playing a 45-minutes game could be exhilarating at…

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Digital Marketing Trends vector image
08 Jun 2018

5 Digital Marketing Trends to Embrace in 2018

The digital marketing landscape has evolved over the years and still evolving. Digital marketing trends over the years have been scaling up with the advent of technology. Businesses need to embrace tech trends in the marketing world. This is one key factor that will determine business sustainability in the coming years. Here are five digital marketing trends to embrace in 2018: Video Marketing: The future of marketing is video. Customers…

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01 Jun 2018

How to Handle Social Media Trolls

The web is full of texts, images, videos, robots and also humans – the good, the bad and the ugly. With the rapid growth in digital media, Instagram, Facebook and Twitter have turned out to be effective tools for brands and businesses in the social media space. One of the absurdities of social media platforms are trolls. Trolls are people who provoke others chiefly on the internet for their own…

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25 May 2018

The Evolution of Google’s Algorithms

“The best place to hide a dead body is the second page of Google.” – Anonymous Every business owner in the digital space wants their website to rank on page one of Google but without the full understanding of Google’s Algorithm, this feat cannot be achieved. Ranked as the number one search engine in the world, Google has transformed the entire Search Engine Optimization game. To win over Google, you’ve…

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18 May 2018

Using Colors Effectively for Spaces

The entire Creative Studios team got engaged in the topic of colours yesterday as one of our art directors, Samuel Jesulowo spoke to us on a knowledge sharing session on how to use colours effectively for spaces. Colours are everywhere – up in the sky, the trees, schools, cafes, workplaces, malls and on you. Colours are powerful and evoke emotion and communication. It’s been traced to be tied to religious,…

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04 May 2018

“Social Media Marketing: The movie” – What we learnt

Yesterday was a fun day at the office. First, it was Sam’s birthday and we had cake, drinks, music, and some (almost) "shaku shaku" moves. After having all that fun, we went on to watch a documentary in our cool conference room. The documentary, “Social Media Marketing: The movie” helped us to understand the power of social media marketing for business. The documentary featured major players like Jay Baer, Brenda…

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27 Apr 2018

Video Marketing is the New King

Video marketing has emerged as a leading way for businesses to influence and engage customers. It accomplishes all the work that traditional marketing does, but increases the effects. According to Wyzowl, 63% of businesses have started using video content marketing. Don’t be left out, videos are the most versatile and profitable digital marketing tool. Reach more customers with this tool, before your competitor does. Find out how video marketing could…

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13 Apr 2018

Royalty-Free music sites for video creators

In the fast-paced world we live in, it is crucial to find new, unique ways to make your products/services stand out in the crowd. Video marketing is the way forward. It is a powerful and effective part of marketing strategy. The process of getting good video content can be hectic especially when it comes to getting royalty-free music. There’s nothing more annoying than working hard all day on a video…

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06 Apr 2018

HOW TO OPTIMIZE YOUR BLOG POST

Your blog is one of your company’s most valuable marketing tools. It can be used to build trust with your customers, generate leads, educate consumers and build brand awareness. As a digital marketer, you never stop looking for tips on how to optimize your content to get discovered by search engines. Great blog content must be useful for readers and discovered by search engines. To do this, you must write…

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23 Mar 2018

WHAT’S NEXT FOR SNAPCHAT?

Snapchat is having a bit of a moment. In January, many Snapchat users woke up to an update on their Snapchat app. This didn’t go down well for the users. The update attracted heavy criticism as users complained that the app had become very confusing. Snapchat’s update amounted to a complete redesign of the app’s features and navigation. Even celebrities weren’t in support of this. Kylie Jenner, whose account is…

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16 Mar 2018

TEAM FITFAM

As much as we love to have fun, eat and drink, we don’t joke with our health. Thanks to our Client Services Executive/Office Manager, Laurence. She makes sure everyone stays fit and healthy. Every quarter of the year, we visit the gym to shake off all the calories we may have gathered over the previous months, and flex some muscles. Before we set off, we drink healthy smoothies to prepare…

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16 Feb 2018

Our Top 5 Valentine’s Day Ads

Love is not only in the air! It’s on the airwaves too. We bring you our favorite Valentine’s Day ads. Parisian love by Google Google tells an epic love story within the simple framework of the search window. Burger King (France) The fast food giant came up with a new lid for its soft drinks cup that allowed couples to use two straws to share a drink. Durex The Durex…

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12 Feb 2018

TOP 12 VISUAL CONTENT MARKETING TOOLS

Visual content marketing has increased rapidly in recent years as brands have found ways to enrich their digital storytelling and market their products. Content is evolving. No longer are white papers the secret to inbound marketing success, visual is becoming the norm. The use of visuals has helped brands to communicate well. Photos, videos, and infographics are crucial in bringing experiences to life. 37% of marketers said visual marketing was…

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02 Feb 2018

MY EXPERIENCE AT CREATIVE STUDIOS

Hello, I’m Erons, a former intern at Creative Studios (CS). I will like to share my experience at Creative Studios and tell you why it is the best place to work. During the holidays, I was bored at home and decided to start searching for a place I could intern at. As a Graphics Designer with no experience, I needed a place where I could learn more. I stumbled on…

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To do list with so many things note on paper with paper balls and pen
26 Jan 2018

WAYS TO IMPROVE YOUR TIME MANAGEMENT SKILLS

If you follow us on Instagram, you would have seen two or more posts about our knowledge sharing sessions. During this sessions, a member of the team would share what he/she knows about a particular topic. We thought to share some of the things we learnt from one of the sessions. Do you feel the need to be more organized and productive? Do you spend the whole of your day…

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19 Jan 2018

SOCIAL MEDIA TRENDS THAT WILL TAKE OVER 2018

Every marketer knows the power of social media, and how effective it is to expand reach, connect with their audience, and grow businesses. Last year, we saw a lot of brands and startups being more active on social media and engaging more with their audience. While it’s impossible to predict how social media marketing will change over the year, we gathered 5 social media trends we should keep our eyes…

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12 Jan 2018

IKEA’S NEW AD DOUBLES AS A PREGNANCY TEST

Just when you think you have seen it all with print ads, you find one that completely blows your mind. This is the case with Ikea, and it’s just January. Ikea is no stranger to generating buzz with their ads, their new ad is a pregnancy test you pee on… literally. In their new print ad developed by the agency, Akestam Holst, women are urged to pee right on the…

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08 Dec 2017

6 TIPS FOR BECOMING A BETTER DESIGNER

Hello designer. Yes, you. You are doing amazing! Build on what you know, and become a better designer in 2018. Are you ready to push yourself? You can do this either by learning something new, trying a different type of project, or taking note of feedback and criticism. Design and designers are constantly changing, growing and evolving. You should too. Let’s do this together, take the tips below to heart; Learn a new…

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27 Nov 2017

3 EFFECTIVE WAYS TO GROW YOUR EMAIL LIST

Have you noticed that your email database has reduced over the years? Here’s probably why; email marketing database degrades by about 22.5% every year.  Your contacts' email addresses change as they move from one company to another, opt-out of your email communication, or abandon that email address they only use to fill out forms on websites. The email newsletter remains the most impactful channel for reaching your audience. But growing that…

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Cupcake decorated with colorful sprinkles and a sparkler
10 Nov 2017

A year at Creative Studios

Hello, I’m Rita. And today makes it one year since I started working at Creative Studios, as a Content Developer. Wow… Time flies! Exactly one year ago, I was ushered in through the doors of Creative Studios. I still remember how nervous and excited I was, as I walked through the corridor leading to the main office. Mixed feelings indeed. Coincidentally, Creative Studios’ office was officially opened the previous month,…

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02 Nov 2017

Brands and their ‘spooktacular’ campaigns for Halloween 2017

Brands, big and small alike love to capitalize on holidays particularly Halloween. This year is no exception as companies cooked up some spooky ideas for Halloween.  Here are our top 7 most catchy Halloween marketing campaigns so far… Fanta's elevator-crash VR experience In what Coca-Cola has dubbed its biggest Halloween investment yet, Fanta created an elevator-crash VR experience at Thorpe Park and Westfield Stratford. People were invited to a party…

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25 Oct 2017

We Moved!

This week’s blog is coming to you live from our new office space. It has taken us a few weeks (more like a month) to write about our grand opening. But we figured it’s better late than never right?! Let’s jump right in! We unveiled our new office on September 23rd, 2017, in the presence of about 50 of our clients, friends and family members. The event turned out just…

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06 Oct 2017

6 Customer Crisis Management Rules to Remember

In our opinion, there's absolutely nothing more frustrating than a poor customer service experience. Whether a customer has to deal with a frustrating phone order, an incomprehensible email, or repeating their personal information ten times to ten different agents, clients can lose interest in your brand due to poor customer service. But to be frank, it's actually not that complicated. In fact, the simple power of words and of course,…

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08 Sep 2017

Lessons Learned from Top Brands – Part 2

While we are avid readers of successful entrepreneur’s auto-biographies/manifestos, we also look out for setback stories within their memoirs. This allows us to avoid going down a similar path. Understanding the path of those you admire or people in positions you aspire enables you to tailor your trajectory based on their previous experiences. Consider each life story as bestowing upon you a lifetime worth of learning. Last time we brought…

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18 Aug 2017

Lessons learned from Top Brands – Part 1

We've all heard that experience is the best teacher. However, as an organization, there are certain things you should not experience first-hand as you and your company might not live to tell the story. As much as possible, you should avoid learning things the hard way; it is best to learn from the experiences of others. Taking a journey down memory lane, we highlighted two huge branding/PR mistakes made by…

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07 Aug 2017

Proofreading Signs You May Need

So yeah, this post on ‘proofreading signs’ might not be of immediate interest to everyone because it may not be regarded as valuable or important. However, it's worth bookmarking for reference sake, and for general posterity. Why? image by  Steven Heller ( http://www.printmag.com/typography/proofreading-marks-designers-should-know/ ) Back in the day—yes say 10-15 years ago, before the computers replaced office equipment like the typewriter, manual paste-up using hot wax and galleys of type on bromide, plate-making…

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7 Email Marketing Laws
21 Jul 2017

A Refresher on the 7 Email Marketing Laws

Quick question, did you know there’s a law about sending emails? Yes? No? Well, there is, and it’s called the CAN-SPAM Act. And if you’re “promoting or advertising commercial products or services through electronic communication,” you have to comply with the law or face some hefty penalties. HEAVY PENALTIES!!! Before we delve into those rules, (we are itching to), let’s take you through a crash course in History 101. Back…

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12 Jul 2017

Three Reasons Why We Loved Techplus 2017

It was indeed an interesting weekend; from fear of Evans being on the loose to the epic flood in parts of Lagos. Despite all the drama, Creative Studios made it to Techplus 2017, Africa’s largest technology conference and expo gathering. Techplus is an innovative program that deals with the helping entrepreneurs, content creators and gamers to network, boost and promote their various brands through the application of technological advancement. The…

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customer's love
07 Jul 2017

Your Client’s Love Is Not Unconditional – You Have to Work for It

Every business owner yearns for customer love; that’s the bedrock of any business. Nevertheless, in business, getting clients’ love may be easier than keeping it. Nurturing the love of your faithful buyers often requires that you revamp your organization and reinvent yourself to suit the needs of your clients. Otherwise, competitors may woo your customers away by better listening to them. Domino’s CEO, Patrick Doyle in an interview with Kai…

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29 Jun 2017

Welcome!

We’re passionate at Creative Studios and we love to create and yeah, we have fun while we work. We’re constantly dialed into the latest trends, technology, platforms, and news in the PR and Branding world. Creative Studios is a multi-disciplinary integrated and interactive marketing communications company. What’s that? Well, we craft beautiful brands and digital experiences to grow businesses. We gather real-time insights about what’s most important to the emptor…

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