November 2, 2017 CreativeStudios

Brands and their ‘spooktacular’ campaigns for Halloween 2017

Brands, big and small alike love to capitalize on holidays particularly Halloween. This year is no exception as companies cooked up some spooky ideas for Halloween.  Here are our top 7 most catchy Halloween marketing campaigns so far…

Fanta’s elevator-crash VR experience

In what Coca-Cola has dubbed its biggest Halloween investment yet, Fanta created an elevator-crash VR experience at Thorpe Park and Westfield Stratford. People were invited to a party on the 13th floor and were met with a series of unnerving surprises.


Fanta’s elevator-crash VR experience


The Hammer House of Horror Live: The Soulless Ones

Hammer Film Productions, made popular for its gothic films between the 50s and 70s, has re-enacted a theatrical experience where people wandered between rooms to watch more than 100 horror-themed scenes.



Veuve Clicquot’s widow series

This year, the champagne brand’s annual event featured a four-storey activation curated by fashion maverick Carine Roitfeld and explored the seven deadly sins.


Budweiser King of Fears

Budweiser created a haunted fancy dress shop with mirror tricks and haunted clothing rails. This year’s Halloween activity also included a “Nightmare Circus” party with a DJ set from Foals.


Topshop’s Stranger Things takeover

The fashion retailer collaborated with Netflix and turned its flagship store on Oxford Circus into a themed cinema where people watched the first two episodes of the new series the night before it launched.


Alton Towers’ scare maze

Alton’s themed park lured passers-by into a cage to give them a feel of what to expect from its scare maze.


The Bronx Zoo Boo-tique

This year, New York-based zoo created a boutique where people could experience a range of different animal features such as a unicorn butterfly, flying gazelle or a bear with a raven on its head.


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Comment (1)

  1. Anonymous

    It would be interesting to know if and how these activities had an impact on sales or bran equity.
    Thanks for the read.

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