Branding

29 Oct 2019

GETTING THE MOST FROM YOUR WEBSITE

Owning a website is only a necessary condition for achieving online business optimisation. An effective online presence involves utilising your website to the advantage of your business. Most times, this is usually depicted in the rate of conversions, but irrespective of whatever specifies an efficient website for you, there are three basic things you should consider: The Goal Stating clearly what you want your website to do helps you focus…

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05 Jul 2019

YOUR BRAND MIGHT NOT NEED SOCIAL MEDIA

It seems that nowadays agencies recommend social media just to pull a fast one on you. After all, what is social media but a virtual space for millennials to distract themselves from the harsh realities of the economy. What could your brand possibly gain from venturing into this realm? Kylie Jenner is till date the world’s youngest billionaire. She built a billion-dollar fortune in less than five years. How? She…

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03 Jun 2019

Brand Activism: Is Nigeria Ready?

If you are a heavy consumer of the net, you couldn’t have missed the Nike campaigns, the vexed Pepsi ad, or the unresolved Gillette ad. Recently, foreign brands have launched campaigns, all geared towards activism. From gender disparity to racial discrimination, global brands are embracing activism, using their products to show support. This - the situation where a company creates awareness on socio-political ideologies, campaigning for or against them -…

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05 Feb 2019

What your Social Media Account should look like [Brands Edition]

The world has gone digital. We communicate and advance through technology and digital means. No one can imagine a future without technology. Social media is how we converse these days, we form bonds online, we buy and sell, we meet the love of our lives and more. Brands and businesses need to be a part of that community. They do that by having an active social media account and creating…

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Russia 2018 Logo
12 Jul 2018

The History of FIFA World Cup Logos

Ask around, “What has glued people to their screens recently?” You’d realize it’s the ongoing World Cup. Over the last 88 years, the World Cup has brought millions of people around the world together. Ranging from the parent who educates her child about the World Cup to the couples who met in the stand of one of the stadiums in use. Prior to 1970 when FIFA officially adopted a logo,…

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04 May 2018

“Social Media Marketing: The movie” – What we learnt

Yesterday was a fun day at the office. First, it was Sam’s birthday and we had cake, drinks, music, and some (almost) "shaku shaku" moves. After having all that fun, we went on to watch a documentary in our cool conference room. The documentary, “Social Media Marketing: The movie” helped us to understand the power of social media marketing for business. The documentary featured major players like Jay Baer, Brenda…

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27 Apr 2018

Video Marketing is the New King

Video marketing has emerged as a leading way for businesses to influence and engage customers. It accomplishes all the work that traditional marketing does, but increases the effects. According to Wyzowl, 63% of businesses have started using video content marketing. Don’t be left out, videos are the most versatile and profitable digital marketing tool. Reach more customers with this tool, before your competitor does. Find out how video marketing could…

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06 Apr 2018

HOW TO OPTIMIZE YOUR BLOG POST

Your blog is one of your company’s most valuable marketing tools. It can be used to build trust with your customers, generate leads, educate consumers and build brand awareness. As a digital marketer, you never stop looking for tips on how to optimize your content to get discovered by search engines. Great blog content must be useful for readers and discovered by search engines. To do this, you must write…

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16 Feb 2018

Our Top 5 Valentine’s Day Ads

Love is not only in the air! It’s on the airwaves too. We bring you our favorite Valentine’s Day ads. Parisian love by Google Google tells an epic love story within the simple framework of the search window. Burger King (France) The fast food giant came up with a new lid for its soft drinks cup that allowed couples to use two straws to share a drink. Durex The Durex…

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12 Feb 2018

TOP 12 VISUAL CONTENT MARKETING TOOLS

Visual content marketing has increased rapidly in recent years as brands have found ways to enrich their digital storytelling and market their products. Content is evolving. No longer are white papers the secret to inbound marketing success, visual is becoming the norm. The use of visuals has helped brands to communicate well. Photos, videos, and infographics are crucial in bringing experiences to life. 37% of marketers said visual marketing was…

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