Digital Marketing

29 Oct 2019

GETTING THE MOST FROM YOUR WEBSITE

Owning a website is only a necessary condition for achieving online business optimisation. An effective online presence involves utilising your website to the advantage of your business. Most times, this is usually depicted in the rate of conversions, but irrespective of whatever specifies an efficient website for you, there are three basic things you should consider: The Goal Stating clearly what you want your website to do helps you focus…

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05 Feb 2019

What your Social Media Account should look like [Brands Edition]

The world has gone digital. We communicate and advance through technology and digital means. No one can imagine a future without technology. Social media is how we converse these days, we form bonds online, we buy and sell, we meet the love of our lives and more. Brands and businesses need to be a part of that community. They do that by having an active social media account and creating…

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10 Aug 2018

What Twitter’s Latest Purge Means For Us All

It is no longer news that Twitter has been doing some house cleaning with more than 70 million accounts getting suspended in what most people now call the “Twitter Purge”. The platform had earlier announced in July 2018 that they were going to suspend accounts. This move has affected many people including influencers, businesses, celebrities, and individuals who either got suspended or lost a huge amount of followers. And while…

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