Marketing

29 Oct 2019

GETTING THE MOST FROM YOUR WEBSITE

Owning a website is only a necessary condition for achieving online business optimisation. An effective online presence involves utilising your website to the advantage of your business. Most times, this is usually depicted in the rate of conversions, but irrespective of whatever specifies an efficient website for you, there are three basic things you should consider: The Goal Stating clearly what you want your website to do helps you focus…

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05 Jul 2019

YOUR BRAND MIGHT NOT NEED SOCIAL MEDIA

It seems that nowadays agencies recommend social media just to pull a fast one on you. After all, what is social media but a virtual space for millennials to distract themselves from the harsh realities of the economy. What could your brand possibly gain from venturing into this realm? Kylie Jenner is till date the world’s youngest billionaire. She built a billion-dollar fortune in less than five years. How? She…

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