Your blog is one of your company’s most valuable marketing tools. It can be used to build trust with your customers, generate leads, educate consumers and build brand awareness. As a digital marketer, you never stop looking for tips on how to optimize your content to get discovered by search engines.
Great blog content must be useful for readers and discovered by search engines. To do this, you must write for the readers’ first, speak their language and cover your topic thoroughly.
According to Alexa, there are 4 phases to creating optimized blog posts to improve your search engine rankings;
- Identify a primary keyword phrase that captures the theme of your content.
- Add 2-3 secondary keywords that are semantically related to the topic.
Write your post
- We understand the struggle to rank on top in search engines, however, you should never create content just for that. Focus on your readers’ needs.
- Aim to create posts with 500 – 2500 words, as lengthy posts, have proven to outperform short posts in search.
- Use the primary keywords naturally through your content, especially in the first sentence or paragraph. Include the secondary keywords too.
- Break up your posts with subheadings and use the primary keyword in at least one subheading. Format it with an <H2> tag
- In concluding paragraph of your post, include the primary keyword.
- Write original content as copied content is a ‘red flag’ to search engines.
- Carefully check your copy before publishing it to ensure it is error-free.
- Make sure it is easy to understand, avoid long and complex sentences.
- Include links in your content (both internal and external links) as they help search engines understand pages and guide users to the information they need.
Optimize your post
- Create a page title that uses the primary keyword. Use the primary keyword in the permalink (your URL). Make use of the primary keyword in your SEO title, and in the meta-description (this can be found in your backend).
- Assign appropriate categories and tags to each page to connect them to specific topics.
- Use images in your blog posts and assign an alt tag to each one making sure to include relevant keywords.
Double check your SEO
- Make use of Alexa’s on page SEO checker to check what you have done. The tool will help to reveal if you have selected a useful keyword phrase and indicate how well you have optimized your post.
NB: This tool is free for only 7days.
Content marketing and SEO work hand in hand and are very important when it comes to digital marketing.
How do you optimize your blog post? What tools do you use? Share with us in the comments section.