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digital marketing

31 Jan 2020

4 Things to Look Out for When Choosing a Digital Marketing Agency.

Navigating through the streets of online marketing can be tedious and time-consuming. That’s why you need the help of professionals. A good digital marketing agency can do great things for your business but with more creative agencies springing up, how do you know if an agency is as good as they claim to be? Here are four qualities to help you separate the real from the fake: A Website  A…

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02 Aug 2019

IMPOSTER SYNDROME: THE CREATIVE’S BANE

Being a creative is a beautiful experience in the sense that not only can you birth ideas; you have the talent to consummate them and create amazing realities. However, this gift of creativity is plagued with so many setbacks that it might as well be regarded as a curse. Over the years, there has been much research surrounding the link between creativity and behavioural disorders. In the Aristotelian tradition, it…

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10 Aug 2018

What Twitter’s Latest Purge Means For Us All

It is no longer news that Twitter has been doing some house cleaning with more than 70 million accounts getting suspended in what most people now call the “Twitter Purge”. The platform had earlier announced in July 2018 that they were going to suspend accounts. This move has affected many people including influencers, businesses, celebrities, and individuals who either got suspended or lost a huge amount of followers. And while…

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27 Apr 2018

Video Marketing is the New King

Video marketing has emerged as a leading way for businesses to influence and engage customers. It accomplishes all the work that traditional marketing does, but increases the effects. According to Wyzowl, 63% of businesses have started using video content marketing. Don’t be left out, videos are the most versatile and profitable digital marketing tool. Reach more customers with this tool, before your competitor does. Find out how video marketing could…

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06 Apr 2018

HOW TO OPTIMIZE YOUR BLOG POST

Your blog is one of your company’s most valuable marketing tools. It can be used to build trust with your customers, generate leads, educate consumers and build brand awareness. As a digital marketer, you never stop looking for tips on how to optimize your content to get discovered by search engines. Great blog content must be useful for readers and discovered by search engines. To do this, you must write…

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