social media marketing

02 Aug 2019

IMPOSTER SYNDROME: THE CREATIVE’S BANE

Being a creative is a beautiful experience in the sense that not only can you birth ideas; you have the talent to consummate them and create amazing realities. However, this gift of creativity is plagued with so many setbacks that it might as well be regarded as a curse. Over the years, there has been much research surrounding the link between creativity and behavioural disorders. In the Aristotelian tradition, it…

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05 Jul 2019

YOUR BRAND MIGHT NOT NEED SOCIAL MEDIA

It seems that nowadays agencies recommend social media just to pull a fast one on you. After all, what is social media but a virtual space for millennials to distract themselves from the harsh realities of the economy. What could your brand possibly gain from venturing into this realm? Kylie Jenner is till date the world’s youngest billionaire. She built a billion-dollar fortune in less than five years. How? She…

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05 Feb 2019

What your Social Media Account should look like [Brands Edition]

The world has gone digital. We communicate and advance through technology and digital means. No one can imagine a future without technology. Social media is how we converse these days, we form bonds online, we buy and sell, we meet the love of our lives and more. Brands and businesses need to be a part of that community. They do that by having an active social media account and creating…

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04 May 2018

“Social Media Marketing: The movie” – What we learnt

Yesterday was a fun day at the office. First, it was Sam’s birthday and we had cake, drinks, music, and some (almost) "shaku shaku" moves. After having all that fun, we went on to watch a documentary in our cool conference room. The documentary, “Social Media Marketing: The movie” helped us to understand the power of social media marketing for business. The documentary featured major players like Jay Baer, Brenda…

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