United Capital PLC is a leading African financial and investment services group providing bespoke value-added service to its clients. United Capital Plc engaged Creative Studios to provide branding, advertising and production services.

Services

Strategy, Creative & Art Direction, Video Production, Print Production, Sound Design, Social Media, Animation, Digital Marketing, Radio, Email Marketing, Photography, and Web Design

INSIGHT

Most people get bored with financial information and competitors usually go to the route of information overload with their target audience. We brainstormed and came up with a way of presenting financial information in a more friendly and easy to comprehend way.

CREATIVE SOLUTION

We came up with a mascot/character called “Ucee” The Intelligent Dude. This mascot was used to casually inform prospects about investment opportunities United Capital Plc had to offer. It was a way of also educating the target audience on the habit of investing in general. The campaign was deployed on social media, print media and activations in different areas.
Furthermore, due to the success of the campaign, Creative Studios was contracted to create advertising campaigns for several other products and subsidiaries under the United Capital Plc Group umbrella.

RESULT

  • United Capital Plc was named the ‘Most Innovative Investment Bank in Nigeria’ at the 2016 BUSINESSDAY Banking Awards.
  • United Capital reported 59% growth in profit in Q1 2016..

Contact Us

Creative Studios is a Nigeria-based design and marketing communications agency. If you are interested in our services, please get in touch.


Visit us

14 Dele Adedayo Street
Ogudu GRA, Lagos.

Mail us

info@creativestudiosng.com

Call us

+234-9090135851

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