March 23, 2018 CreativeStudios


Snapchat is having a bit of a moment.

In January, many Snapchat users woke up to an update on their Snapchat app. This didn’t go down well for the users. The update attracted heavy criticism as users complained that the app had become very confusing. Snapchat’s update amounted to a complete redesign of the app’s features and navigation.

Even celebrities weren’t in support of this. Kylie Jenner, whose account is reportedly the most viewed on the platform, tweeted her dislike for the new update.

Her dislike regarding the app had an immediate effect on Snapchat investors as its stock dropped 6%, an estimated loss of between $1.3billion, to $1.6billion in market value.

Things are getting worse for Snapchat as Rihanna recently posted a “takedown of Snapchat” on her Instagram story, responding to an advertisement of a mobile game, “Would you rather” that made light of domestic violence. The controversial ad referenced Rihanna’s 2009 assault by Chris Brown.

“This advertisement is disgusting and never should have appeared on our service”, a Snap Inc. spokesperson said in a statement following Rihanna’s post. “We are sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again.”

The apology, however, was late as the damage had already been done. Snap Inc. shares fell 4.9% before bouncing back slightly to 3.61% at the end of the day, an estimated loss of $800million.

This could have happened to any organization. The take-home lesson here is to: double-check content before sharing to the public. It is important that you double-check content to ensure that they are appropriate. Remember that what you post online, will never go away. It will be there forever. If you think your content is inappropriate or can be misread as inappropriate, it’s best not to post it.

What are your thoughts? Do you think this was a publicity stunt? Or do you think this was an honest mistake and may lead to the fall of Snapchat?

What really is the next step for Snapchat?

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